Japanese air conditioners


Is functions or price important when buying aircon? graph of japanese statisticsThis survey from MyVoice is their third home use air conditioner survey. I thought I had translated their second air conditioner survey last year, but it turns out it was from DIMSDRIVE Research instead. And it was more interesting…


Over the first five days of September 2008 15,465 members of the MyVoice internet community successfully completed a private online survey. 54% of the sample were female, 1% in their teeens, 15% in their twenties, 36% in their thirties, 29% in their forties, and 19% in their fifties.

I looked at the previous survey and I discovered I said just about everything I know about Japanese air conditioners! I do get people searching occasionally for Japanese air conditioner manuals – the functionality is often rather complex and if you can’t read Japanese it’s difficult to know what to do. Now, there’s an idea for a Web 2.0 site – www.rimoconmaster.com (rimocon being the Japanese abbreviation for REMOte CONtroller), upload a photo of your remote (and rice cooker, microwave, etc) with the buttons labeled, or without them labeled and get other users to fill in the functions.

Research results

Q1: When was the last time you bought a home use air conditioner? (Sample size=15,465)

Within the last three months 6.2%
Within the last six months 2.4%
Within the last year 6.2%
Within the last three years 18.3%
Within the last five years 12.0%
More than five years ago 37.2%
Never bought an air conditioner (to Q6) 17.7%

Q2: How much was that air conditioner? (Sample size=air conditioner purchasers)

Under 40,000 yen 5.0%
40,000 to 59,999 yen 12.6%
60,000 to 79,999 yen 13.4%
80,000 to 99,999 yen 13.6%
100,000 to 119,999 yen 10.8%
120,000 to 139,999 yen 5.8%
140,000 to 159,999 yen 5.1%
160,000 to 179,999 yen 3.1%
180,000 to 199,999 yen 2.7%
200,000 yen or more 5.1%
Don’t remember 22.6%
No answer 0.2%

Q3: When buying an air conditioner, which is more important, functions or price? (Sample size=air conditioner purchasers)

Price 16.6%
Perhaps price 27.1%
Both about equal 21.4%
Perhaps functions 25.3%
Functions 9.2%
No answer 0.4%

Q4: When you bought your air conditioner, which manufacturers did you look at? (Sample size=air conditioner purchasers, multiple answer)

Mitsubishi Electrical 27.8%
National (Panasonic) 26.3%
Toshiba 22.0%
Daikin 21.8%
Hitachi 21.2%
Sharp 18.6%
Fujitsu 13.0%
Mitsubishi Heavy Industries 10.4%
Sanyo 8.0%
Corona 4.7%
Other 8.2%
Don’t remember, don’t know 11.1%
No answer 0.1%

Q5: Which manufacturer’s air conditioner did you last purchase? (Sample size=air conditioner purchasers)

Mitsubishi Electrical 14.1%
National (Panasonic) 12.7%
Daikin 10.5%
Toshiba 10.2%
Sharp 8.2%
Hitachi 8.1%
Fujitsu 7.3%
Sanyo 3.9%
Mitsubishi Heavy Industries 3.4%
Corona 2.2%
Other 6.5%
Don’t remember, don’t know 12.3%
No answer 0.6%

Q6: What sort of things do you often do when using your air conditioner’s cooling functions? (Sample size=15,465, multiple answer)

Even when at home, take care to turn on and off 39.6%
Use while sleeping 27.0%
Set to 28°ree;C to protect the environment 24.0%
Change the temperature setting to suit the room temperature 23.9%
Use timer to prevent unnecessary use 22.7%
Use in the bath 17.4%
Only use at daytime on hot days 14.6%
Leave on all the time I’m at home 13.4%
Don’t use during the day, just evenings to night time 12.9%
Try not to use at home except when visitors come 11.8%
Use it to clean the air in the room 8.6%
Leave it running when out 2.8%
None of the above 1.8%
Don’t use an air conditioner 9.8%
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