世論 What Japan Thinks

With One Seg terrestrial digital television now having crossed the 50% threshold in mobile phones (according to another survey; this one just doesn’t quite make it), with most One Seg mobile having recording facilities, and with many of the new hard disk video recorders having options to save contents to memory cards for replay on mobile phones, this recent survey from Marsh Inc and reported on by japan.internet.com into video on mobile phones looked at how these features are being used.

Demographics

Over the 2nd and 3rd of October 2008 300 mobile phone-owning members of the Marsh monitor group answered a private internet-based questionnaire. The sample was evenly split 50:50 male and female, and 20:20:20:20:20 between those in their twenties, thirties, forties, fifties, and sixty or over.

Yesterday evening I) watched One Seg for the first time, but even on a slow local train, my wife’s external aerial-free phone kept breaking up so the best we could manage was the subtitles! That probably goes some way to explaining why the numbers watching on the move are relatively low.

Research results

First, of the sample 48.3%, or 145 people, had both one seg and recorded video playback capabilities on their mobile phones. They were asked the following question.

Q1: Where do you watch videos, One Seg? (Sample size=145, multiple answer)

	Votes	Percentage
During breaks, lunch at work, school	47	32.4%
Before bed	29	20.0%
Returning from work, school on train, bus	21	14.5%
Going to work, school on train, bus	18	12.4%
After dinner	17	11.7%
After breakfast	5	3.4%
Before dinner	5	3.4%
Before breakfast	3	2.1%
During dinner	3	2.1%
During breakfast	2	1.4%
Other	8	5.5%
Don’t view moving images on my mobile phone	56	38.6%

Now, those not watching moving images were excluded, leaving 89 people to answer this question.

Q2: Which do you watch the most, pre-recorded video or One Seg television? (Sample size=89)

One Seg digital terrestrial television	69.7%
Video file contents	16.9%
Neither	13.5%

Q3: How do you usually watch video on your mobile phone? (Sample size=89)

Phone held in hand	52.8%
Phone sitting on a table	29.2%
Phone sitting in recharger, stand	4.5%
When sprawled out	12.4%
In bed	0.0%
Other	1.1%