I looked at RSS feed usage yesterday and expressed surprise at the relatively low level of usage, but this new survey from JR Tokai Express Research Inc and reported on by japan.internet.com into web site viewing habits reveals perhaps that there is not much need for RSS.
On the 4th of September 2008 331 members of the JR Tokai Express Research monitor pool who used the internet at home completed a private internet-based questionnaire. 55.6% of the sample were male, 3.3% in their teens, 11.8% in their twenties, 30.5% in their thirties, 24.5% in their forties, 15.7% in their fifties, 8.5% in their sixties, and 5.7% in their seventies or older.
I was going to quote similar figures on site usage from the UK or USA, but I couldn’t find anything useful through Google! If someone knows of a “What the UK/USA Thinks”-like web site, please let me know.
Although there are few people performing their regular site checks through RSS, with the majority having no more than five places to visit, RSS is perhaps not that necessary. However, do people start checking more sites once they learn about RSS, or do they keep the same number but just do their checks quicker? That would be an interesting topic for a survey.
Q1: How many web sites do you regularly check? (Sample size=331)
|None at all||2.7%|
|Two or three||22.7%|
|Four or five||30.2%|
|Six to ten||18.7%|
|Eleven or more||22.4%|
Those 315 people who checked one or more sites were then asked the following question.
Q1SQ: How do you mainly check these web sites? (Sample size=315)
|Via search engine||4.4%|
|Through RSS reader||1.3%|
|Using web crawler||0.6%|
Q2: When you open your browser what is the start page set to? (Sample size=331)
|Yahoo! or other portal||70.7%|
|Own site, blog, bulletin board||2.4%|
|Family, friend’s site, blog, bulletin board||0.6%|
|Ordinary bulletin board||0.0%|