世論 What Japan Thinks

Following up on Coke versus Pepsi, this time iShare looked at mayo versus ketchup, although this time there wasn’t a direct match-up!

Demographics

Between the 2nd and 4th of September 2008 412 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 52.2% were male, 17.5% in their twenties, 48.5% in their thirties, 25.2% in their forties, and 8.7% in their teens or aged fifty or older.

My least favourite thing about mayonnaise is trying to spell it, and my favourite is the Kewpie advertisements.

Let’s look at my readers’ favourite condiment:

Research results

Q1: Do you like mayonnaise? (Sample size=412)

	All	Male N=215	Female N=197
Love it	62.9%	60.5%	65.5%
Hate it	8.0%	8.4%	7.6%
Not bothered either way	29.1%	31.2%	26.9%

Q2: Is there mayonnaise in your fridge? (Sample size=412)

	All	Male N=215	Female N=197
Yes (to SQ)	88.1%	87.4%	88.8%
No	11.9%	12.6%	11.2%

Q2SQ: Which way up is the mayonnaise in your fridge? (Sample size=363)

	All	Male N=188	Female N=175
Lid up	30.3%	28.2%	32.6%
Lid down	55.1%	58.0%	52.0%
On its side	9.6%	10.6%	8.6%
Other	5.0%	3.2%	6.9%

Q3: Do you like ketchup? (Sample size=412)

	All	Male N=215	Female N=197
Love it	60.7%	55.8%	66.0%
Hate it	4.4%	4.7%	4.1%
Not bothered either way	35.0%	39.5%	29.9%

Q4: Is there ketchup in your fridge? (Sample size=412)

	All	Male N=215	Female N=197
Yes (to SQ)	82.0%	80.5%	83.8%
No	18.0%	19.5%	16.2%

Q4SQ: Which way up is the ketchup in your fridge? (Sample size=338)

	All	Male N=173	Female N=165
Lid up	41.1%	39.3%	43.0%
Lid down	47.3%	49.7%	44.8%
On its side	7.1%	7.5%	6.7%
Other	4.4%	3.5%	5.5%

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