By Ken Y-N ( September 4, 2008 at 22:14)
· Filed under Hardware, Lifestyle, Polls
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With other surveys showing that car manufacturers are among the most green companies, let’s look at one effort they make to show their green credentials, hybrid cars, in a survey conducted by MyVoice.
Demographics
Over the first five days of August 2008 14,782 members of the MyVoice internet community successfully completed an internet-based private questionnaire. 54% of the sample were female, 1% were in their teens, 15% in their twenties, 37% in their thirties, 29% in their forties, and 18% in their fifties.
The Prius is a lovely car which I always try to rent when I need a car in Japan. I always use Toyota Rent-A-Car. If you pay using a (Japanese only?) credit card you get a 5% discount. The cars are fully-equipped with a CD player, good satellite navigation system (Japanese only!) and ETC automatic toll payment machine, if you have a card for that. I’m picking up one the weekend after next, and it works out at about 8,000 yen per day.
Hybrids versus the environment?
Research results
Q1: What kind of car do you or your family members living with you have? If more than one, choose the kind you use the most. (Sample size=14,782)
| Kei-car |
17.3% |
| Mini-van |
16.8% |
| Sedan |
13.7% |
| Compact car |
13.5% |
| Station waon |
11.3% |
| SUV |
3.7% |
| Sports car |
1.7% |
| Light van |
0.8% |
| Other |
2.1% |
| Don’t have a car (to Q2) |
19.1% |
Kei-cars, or just K-cars, are lightweight low-power (under 660cc and 63hp) vehicles.
Q1SQ: Is the car a hybrid? (Sample size=car owners)
| Yes |
2.6% |
| No |
96.3% |
| No answer |
1.1% |
Q2: In the future, why kind of hybrid might you want to buy? (Sample size=14,782)
| Want to buy, but not decided what kind yet |
28.6% |
| Kei-car |
10.9% |
| Mini-van |
8.0% |
| Sedan |
5.4% |
| Compact car |
6.7% |
| Station wagon |
3.8% |
| SUV |
1.7% |
| Sports car |
0.8% |
| Light van |
0.3% |
| Other |
0.4% |
| Don’t plan to buy a hybrid |
29.8% |
Q3: What sort of images do you have regarding hybrid cars? (Sample size=14,782, multiple answer)
| Expensive to buy |
67.2% |
| Good for the environment |
67.2% |
| Good fuel economy |
63.5% |
| Few models |
42.9% |
| Expensive running costs |
11.6% |
| Cheap running costs |
11.6% |
| Poor design |
11.5% |
| Seems easy to break down |
8.4% |
| Poor performance |
8.3% |
| Good performance |
8.1% |
| Good design |
2.7% |
| Poor fuel economy |
1.7% |
| Cheap to buy |
1.5% |
| Seem durable |
1.4% |
| Not good for the environment |
1.3% |
| Many models |
0.8% |
| Other |
1.8% |
| Nothing in particular |
6.1% |
| No answer |
0.7% |
Q4: Wich of the following hybrid cars do you know about? (Sample size=14,782, multiple answer)
| Toyota Prius |
80.0% |
| Toyota Estima Hybrid |
39.4% |
| Honda Civic Hybrid |
23.4% |
| Toyota Alphard Hybrid |
22.9% |
| Toyota Harrier Hybrid |
20.6% |
| Toyota Crown Hybrid |
17.6% |
| Lexus GS450h |
11.9% |
| Toyota Crown Sedan Mild Hybrid |
10.8% |
| Lexus LS600h/LS600hL |
10.1% |
| Honda Insight |
10.1% |
| Honda CR-Z |
2.7% |
| Nissan Teana Hybrid |
2.6% |
| Suzuki Twin |
2.2% |
| Daihatsu Hijet Cargo Hybrid |
1.9% |
| Toyota FT-HS |
1.1% |
| Don’t know of any |
15.7% |
| No answer |
0.6% |
Q5: In the future, what might be good sources of energy for cars? (Sample size=14,782, multiple answer)
| Solar power |
67.0% |
| Electricity |
42.3% |
| Steam |
27.8% |
| Domestic waste |
25.3% |
| Wind power |
13.3% |
| Natural gas |
11.7% |
| Water |
9.9% |
| Petrol |
9.5% |
| Ethanol |
9.0% |
| Cooking oil |
7.3% |
| Human power |
3.4% |
| Charcoal |
1.0% |
| Coal |
0.7% |
| Other |
4.3% |
| No answer |
0.4% |
Read more on: car,
environment,
hybrid,
japanese only,
myvoice,
prius
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