Windows Vista entering Japan chiefly through hardware bundling


What OS do you use the most on your home PCs? graph of japanese statisticsIt’s now 19 months since Windows Vista appeared on the Japanese market (last January), so this survey reported on by and conducted by Marsh Inc into computer operating systems looked at how it was penetrating the market.


Between the 21st and 25th of August 2008 300 home computer-owning members of Marsh monitor group completed a private internet-based questionnaire. The sexes were split 50:50, 20.0% of the sample were in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

I’ve recently upgraded to Vista as it came with my new machine. I’d put myself in the moderately satisfied category, but I’m still trying to get it set up just as I desire, and the photo management software and nengajo (New Year postcard) management software that I specially bought as a set had a “Windows Vista compatible” sticket, but I find that really means “not incompatible with Vista” as it requires full permissions in order to run.

Research results

Q1: What operating system do you run on your home computer? If more than one OS, choose the one you use the most. (Sample size=300)

Windows Vista (to SQs) 24.3%
Windows XP 65.3%
Windows 2000 4.3%
Windows NT 4.0 0.0%
Windows NT 3.x 0.0%
Windows ME 0.3%
Windows 98 SE 0.3%
Windows 98 0.7%
Windows 95 0.0%
Windows 3.x 0.0%
Other Windows OS 0.0%
Mac OS X 3.7%
Other Mac OS 0.0%
Linux 0.3%
Unix 0.0%
Other 0.0%
Don’t know 0.7%

Q1SQ1: How did you come to use Windows Vista? (Sample size=73)

Came with new machine 90.4%
Felt the charms of new features 1.4%
Heard a rumour that the sale of XP had ended 1.4%
Needed it for work 0.0%
Other 6.8%

Q1SQ2: When did you start using Windows Vista? (Sample size=73)

January 2007 6.8%
February to April 2007 11.0%
May to July 2007 15.1%
August to October 2007 12.3%
November 2007 to January 2008 16.4%
February to April 2008 17.8%
May to July 2008 12.3%
August 2008 8.2%

When asked how satisfied they were with Windows Vista, 24.7% were extermely so and 42.5% somewhat satisfied, making it just over two-thirds satisfied with their new operating system.

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