There was a short report on IT Media about a new female-oriented site that is threatening to break into the big time. This under-the-radar idiom is お化けサイト, obake saito, or ghost/monster site. At least I hope that’s what the meaning is!
The site is entitled 発言小町, hatsugen komachi, or in English Talk Town might be a reasonable translation, a sub-site on the Yomiuri Shimbun’s site. Although the monthly unique visitors from home computers are a factor of ten to twenty behind the big boys, the average time spent per unique visitor is far ahead of the competition, as this chart shows.
|Site Name||Monthly uniques||Monthly usage (h:mm:ss)||Site genre|
|Hatsugen Komachi||670,000||1:21:50||Bulletin board|
|2 channel||9,400,000||0:56:19||Bulletin board|
|Yahoo! Chiebukuro||13,230,000||0:13:03||Q&A site|
|Oshiete! goo||6,420,000||0:05:08||Q&A site|
One important issue when comparing sites is that the user profile is older and female-biased, as the following tables show.
|Site name||Teenagers||20-29 years old||30-39 years old||40-49 years old||50 years old and over|
Looking at other articles, two of the main selling points of the site to the female population are that all posts are moderated before posting and that the a lot of the highlighted content on the front page reads like the problem page of a woman’s magazine.
Story from the Japanese original on IT Media.