世論 What Japan Thinks

You can’t say that I don’t present obscure corners of Japanese opinion (and I’ve got an even more obscure corner for next week!) with this look by MyVoice at dinosaurs.

Demographics

Over the first five days of July 2008 13,867 members of the MyVoice internet community completed a private online questionnaire. 54% of the sample were female, 1% in their teens, 16% in their twenties, 38% in their thirties, 29% in their forties, and 16% in their fifties.

When I was a kid I used to have a poster of a T Rex fighting with a triceratops hung on my bedroom wall. When I stayed in Edinburgh there was a shop called Mr Wood’s Fossils that I always wanted to stop at and buy something, but I could never justify the cost!

Research results

Q1: Are you interested in dinosaurs? (Sample size=13,867)

Interested	10.9%
Somewhat interested	24.5%
Can’t say either way	16.8%
Somewhat uninterested	23.0%
Uninterested	24.8%

Q2: What images do you have regarding dinosaurs? (Sample size=13,867, multiple answer)

Big	82.0%
Strong	48.1%
Carnivores	41.7%
Violent	40.5%
Heavy	38.4%
Tough skin	35.8%
Herbivores	33.2%
Lots of kinds	27.2%
Scary	27.0%
Live on land	15.9%
Fly in sky	13.0%
Have horns	13.0%
Slow-moving	12.5%
Fast-moving	12.4%
Have wings	11.8%
Live in groups	11.3%
Live near water	10.9%
Cold-blooded	10.2%
Live solitary	9.9%
Cool	9.3%
Live in water	7.8%
Dumb	7.8%
Long-lived	6.5%
Smart	6.2%
Yucky	5.9%
Relaxed life	4.6%
Warm-blooded	3.4%
Colourful	1.9%
Gentle	1.9%
Cute	1.6%
Dirty	1.6%
Beautiful	0.4%
Other	1.7%
No particular image	6.8%
No answer	0.1%

Q3: Which of the following dinosaur-related activities have you performed? (Sample size=13,867, multiple answer)

Seen television program on dinosaurs	23.3%
Been to dinosaur museum, event	20.2%
Seen a movie with dinosaurs	15.8%
Looked in books, on internet for dinosaur information	9.1%
Talked about dinosaurs with family, friends	7.0%
Been to a dinosaur-themed leisure facility	5.4%
Bought a book on dinosaurs	4.0%
Bought small dinosaur model	3.5%
Played a dinosaur-themed game	1.7%
Bought a DVD, video on dinosaurs	1.5%
Bought large dinosaur model	1.3%
Bought a dinosaur fossil	1.0%
Gone digging for dinosaur fossils	0.5%
Other	1.7%
None of the above	55.5%
No answer	0.4%

Q4: Which of the following dinosaur-related activities would you like to perform? (Sample size=13,867, multiple answer)

Want to go to a dinosaur museum, event	23.5%
Want to watch a dinosaur program on television	18.2%
Want to watch a dinosaur-themed movie	9.3%
Want to go to a dinosaur-themed leisure facility	7.5%
Want to go digging for dinosaur fossils	6.5%
Want to look up dinosaur information in books, on internet	6.4%
Want to talk about dinosaurs with family, friends	4.4%
Want to buy a book on dinosaurs	3.9%
Want to buy a DVD, video on dinosaurs	2.7%
Want to play a dinosaur-themed game	2.7%
Want to buy a small dinosaur model	2.4%
Want to buy a dinosaur fossil	2.1%
Want to buy a large dinosaur model	1.3%
Want to buy other dinosaur-themed goods	1.3%
Other	1.4%
None of the above	57.7%
No answer	0.5%

Q5: Which dinosaurs do you like? (Sample size=13,867, multiple answer)

Tyrannosaurus Rex	31.1%
Triceratops	25.7%
Stegosaurus	22.3%
Pteranodon	13.6%
Iguanodon	9.4%
Brachiosaurus	8.6%
Archaeopteryx	7.8%
Apatosaurus (Brontosaurus)	6.3%
Allosaurus	5.1%
Futabasaurus	3.8%
Supersaurus	2.7%
Plesiosaurus	2.6%
Spinosaurus	2.5%
Ankylosaurus	2.4%
Deinonychus	2.3%
Velociraptor	2.5%
Giganotosaurus	1.8%
Diplodocus	1.7%
Pachycephalosaurus	1.5%
Archelon	1.5%
Nipponosaurus	1.2%
Albertosaurus	1.2%
Seismosaurus	1.2%
Deinosuchus	1.1%
Ichthyosaurus	1.0%
Mosasaurus	0.9%
Elasmosaurus	0.8%
Tarbosaurus	0.8%
Ornithomimus	0.8%
Rhamphorhynchus	0.7%
Microraptor	0.7%
Torosaurus	0.7%
Argentinosaurus	0.5%
Therizinosaurus	0.4%
Ornithocheirus	0.4%
Polacanthus	0.3%
Liopleurodon	0.3%
Mei long	0.3%
Other	1.3%
Don’t like any	53.0%
No answer	0.4%

Q6: If you were reborn as a dinosaur, what kind would you like to be? (Sample size=13,867)

Flying dinosaur	18.1%
Big two-legged carnivore with sharp pointy teeth	12.6%
Big long-tailed and long-necked herbivore	3.7%
Small, smart, two-legged carnivore	2.6%
Feathered bird ancestor	2.6%
Horny herbivore	1.4%
Herbivore with spikes down the backbone	1.2%
Dolphin-like carnivore	0.7%
Two-legged herbivore	0.7%
Fully-armoured herbivore	0.6%
Two-legged long-necked ostrich-like herbivore	0.6%
Sea turtle ancestor	0.4%
Two-legged carnivore with a crocodile-like face	0.4%
Flippered meat-eater with long neck	0.4%
Flippered lizard-like meat-eater	0.1%
Crocodile ancestor	0.1%
Other	0.4%
Don’t want to be a dinosaur	53.0%
No answer	0.3%

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