世論 What Japan Thinks

This rather interesting look at electronic item purchasing was conducted by JR Tokai Express Research Inc and reported on by japan.internet.com.

Demographics

Over the 29th and 30th of July 2008 330 members of the JR Tokai Express Research monitor group completed a private internet-based questionnaire. 60.0% of the sample were female, 2.1% in their teens, 9.4% in their twenties, 46.1% in their thirties, 22.1% in their forties, 10.3% in their fifties,5.2% in their sixties, and 4.8% aged seventy or older.

My last computer was bought at the giant Yodobashi Camera in Umeda Osaka, as my wife suddenly took a fancy to upgrading and I didn’t think she’d like to be dragged down to Den-Den Town to circle the bargain stores looking for the cheapest bargain. Our camera was similarly bought there, but my current mobile phone came from work; although we make the things at the office, staff discount amounts to no more than 5% off the new models, but they don’t copy the settings over from the old phone. Although I got my current phone at around half price (6,000 yen instead of 12,000 yen or so), the general hassle means that next time I’m upgrading as a dealer shop!

Research results

Q1: Where did you buy the personal computer you currently use? (Sample size=330)

Electrical superstore	54.5%
Discount shop	1.2%
Ordinary eletrical store	2.1%
Computer shop	12.1%
Net mail order	20.9%
Other mail order	2.1%
Auction	0.6%
Don’t have a computer	0.6%
Don’t know, didn’t buy	2.4%
Other	3.3%

Q2: Where did you buy the mobile phone you currently use? (Sample size=330)

Carrier’s official store	58.8%
Ordinary mobile phone store	13.3%
Electrical superstore	17.9%
Discount shop	0.3%
Ordinary eletrical store	0.0%
Computer shop	0.6%
Net mail order	3.6%
Other mail order	0.3%
Auction	1.5%
Don’t have a mobile phone	2.1%
Don’t know, didn’t buy	0.6%
Other	0.9%

Q3: Where did you buy the digital camera you currently use? (Sample size=330)

Camera shop	12.4%
Electrical superstore	57.9%
Discount shop	0.3%
Ordinary eletrical store	0.3%
Computer shop	2.1%
Net mail order	11.2%
Other mail order	1.8%
Don’t have a digital camera	9.4%
Don’t know, didn’t buy	2.1%
Other	2.4%