SoftBank iPhone: women rather underwhelmed
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With the iPhone era in Japan now about three weeks old, and with previous surveys showing vast numbers of people willing to sell their own grannies in exchange for an iPhone, this survey from BlogCh into the iPhone, conducted the weekend after the release of the Jesus Phone shows a bit about how the Japanese have reacted.
Demographics
Between the 18th and 22nd of July 2008 433 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 65.8% of the sample were female, 9.9% in their teens, 28.2% in their twenties, 43.2% in their thirties, 15.0% in their forties, and 3.7% aged fifty or older.
The sample size is a bit small, as is the number of purchasers from the sample, so it is a bit difficult to extrapolate the numbers, but I’ll of course keep my eyes peeled for further data in the coming months. However, just 3 people are planning to buy later, which does suggest that the euphoria has passed. Despite being cheaper than first predicted by me, cost scares off more than two in five.
I know at least two of my Japanese readers were more than willing to kick the SoftBank dog out of the way (and perhaps even the SoftBank lady out of bed) to get their hands on an iPhone, but I’ve not seen any English-language reviews of how it performs in Japan. Drop me a line if you know of any, and I’ll link to them from here.
Research results
Q1: Have you bought an iPhone? (Sample size=433)
| All | Male N=148 |
Female N=285 |
|
| Yes | 2.1% | 3.4% | 1.4% |
| No, but plan to | 0.7% | 0.7% | 0.7% |
| No | 97.2% | 95.9% | 97.9% |
Q2: Have people around you bought an iPhone? (Sample size=433)
| All | Male N=148 |
Female N=285 |
|
| No, no-one | 87.5% | 85.1% | 88.8% |
| Yes, one to four people | 10.9% | 12.2% | 10.2% |
| Yes, five or more people | 1.6% | 2.7% | 1.1% |
Now, 93 people, or 21.0%, had actually played with an iPhone, which is a surprisingly high figure. They were asked the following question.
Q3: What were your impressions after trying out an iPhone? (Sample size=93, multiple answer)
| All | Male N=40 |
Female N=53 |
|
| Would want it if it were cheaper | 41.9% | 32.5% | 49.1% |
| A new sensation | 26.9% | 37.5% | 15.9% |
| Expect domestic makers to come up with something similar | 24.7% | 30.0% | 17.5% |
| Don’t think it’s a phone | 23.7% | 22.5% | 24.5% |
| Amazing | 22.6% | 35.0% | 11.1% |
| Seems easy to break | 21.5% | 25.0% | 15.9% |
| Seems difficult to use | 14.0% | 10.0% | 17.0% |
| Exciting | 12.9% | 15.0% | 9.5% |
| Like a toy | 4.3% | 5.0% | 3.2% |
| Other | 14.0% | 17.5% | 9.5% |
＜意識調査＞iPhone(アイフォーン)操作体験に関する意識調査 ブロガー向け情報サイト「ブロッチ」などネットマーケティングを展開する株式会社アイシェアは同社が・・・≫続き
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