世論 What Japan Thinks

Perhaps the headline is a little misleading, given that so much television in Japan can be found on the internet, and places like Nico-Nico Douga can make it interactive (but lets ignore the copyright issues), so perhaps the results of this survey from JR Tokai Express Research and reported on by japan.internet.com into television and internet are not as cut and dried as they seem.

Demographics

Over the 16th and 17th of July 2008 330 members of the JR Tokai Express Research monitor panel completed a private internet-based questionnaire. 61.5% of the sample were female (a surprisingly, if not suspiciously, high figure for JR Tokai) 17.9% were in their twenties, 37.0% in their thirties, 27.3% in their forties, 12.4% in their fifties, and 5.5% in their sixties.

When a similar survey was conducted two years ago (which I am sure I translated, but I cannot find it!), television won in the fun stakes, but despite the wider availability of digital television with more interactivity and One Seg becoming a standard feature on most mobiles, and despite digital video recorders allowing users to watch television when they want to, broadcasting has lost out to computers. I’d love to know what exactly people found fun or not fun about both media and what has become more or less fun in the last two years; perhaps that information is available in the full survey.

Research results

Q1: If you were to install just one at home, which would you choose, internet or television? (Sample size=330)

Television	30.6%
Internet	52.7%
Can’t choose one over the other	16.7%

Q2: Do you feel you get more useful information from the internet or from television? (Sample size=330)

Television	10.0%
Internet	66.4%
Can’t choose one over the other	23.6%

Q3: Which do you feel is more fun, the internet or television? (Sample size=330)

Television	21.2%
Internet	44.2%
Can’t choose one over the other	34.5%

If you're new here, you may want to subscribe to my RSS feed, or check out my weekly newsletter. Thanks for visiting!