世論 What Japan Thinks

This is a fascinating topic, which reveals quite a generational gap for how people spent their honeymoon. The survey was conducted by goo Research in conjuction with AllAbout Japan.

Demographics

Over the 15th and 16th of May 2008 1,080 married women from the goo Research monitor panel completed a private internet-based questionnaire. 20.1% of the sample were between 25 and 29 years old, 20.4% between 30 and 34, 19.9% between 50 and 54, 19.7% between 55 and 59, and 19.9% between 60 and 64 years old. For those who may have remarried, it doesn’t say if they should answer for their current marriage or for all.

My honeymoon was all over Europe – wedding in Scotland, then to Amsterdam where we got our video nicked, then Austria and Germany in slightly posher hotels. We’ve since been back to just about everywhere, except for Amsterdam, of course! We took about 16 days for it, although the guests we had to drag along from Japan stayed just three days, which seemed such a gross waste of time and expense, most of it ours.

Demographics

Q7: What were you particular about regarding your domestic honeymoon? (Sample size=477, multiple answer)

	Domestic, all	Domestic, 25-34 N=77	Domestic, 50-64 N=400
Easy schedule	39.2%	33.8%	40.3%
High-grade hotel	34.6%	52.0%	31.3%
High-grade food	13.8%	24.7%	11.8%
High-grade public transport	6.5%	6.5%	6.5%
Places for just the two of us	3.1%	3.9%	3.0%
Can do shopping for our new life	0.6%	1.3%	0.5%
Other	4.2%	3.9%	4.3%
Nothing in particular, forgot	34.0%	20.8%	36.5%

Q8: What were you particular about regarding your overseas honeymoon? (Sample size=371, multiple answer)

	Overseas, all	Overseas, 25-34 N=213	Overseas, 50-64 N=158
High-grade hotel	46.9%	55.4%	35.4%
Easy schedule	34.0%	31.9%	36.7%
High-grade food	12.9%	13.2%	12.7%
Places for just the two of us	7.3%	8.9%	5.1%
High-grade public transport	6.2%	6.1%	6.3%
Can do shopping for our new life	3.8%	3.3%	4.4%
Other	7.3%	7.5%	7.0%
Nothing in particular, forgot	26.4%	20.7%	34.2%

Q9: What were you glad about regarding your honeymoon? (Sample size=848, multiple answer)

	All	25-34 N=290	50-64 N=558
Made great memories	67.2%	80.3%	60.4%
Could spend time slowly together	47.5%	55.2%	43.6%
Could talk at our leisure	13.7%	16.9%	12.0%
Improved the image of my husband	7.4%	13.5%	4.3%
Could resolve problems together	7.1%	14.5%	3.2%
Other	1.2%	0.7%	1.4%
Nothing in particular, forgot	13.0%	4.5%	17.4%

Those who went on honeymoon skipped the next question.

Q10: Why didn’t you go on honeymoon? (Sample size=232, multiple answer)

	All	25-34 N=147	50-64 N=85
Couldn’t afford it	36.2%	33.3%	41.2%
Was pregnant, had kid	31.9%	44.2%	10.6%
Busy at work, etc	30.6%	27.2%	36.5%
Don’t really like travel	1.3%	1.4%	1.2%
Other	7.8%	6.8%	9.4%
Forgot, can’t remember	4.3%	2.0%	8.2%

For the next questions we are back to those who went on honeymoon.

Q11: For your silver wedding, etc, would you want to go on an anniversery holiday? (Sample size=848)

	All	25-34 N=290	50-64 N=558
Want to go	45.5%	72.1%	31.7%
If possible, want to go	37.4%	24.1%	44.3%
Don’t really want to go	10.4%	2.8%	14.3%
Don’t want to go at all	6.7%	1.0%	9.7%

Q12: Would you want to go again to your honeymoon destination? (Sample size=848)

	All	25-34 N=290	50-64 N=558
Already gone	10.7%	6.6%	12.9%
Not gone yet, but want to	29.7%	52.8%	17.7%
It’s one possible place we might go to	27.7%	25.9%	28.7%
Would rather go somewhere else	21.7%	13.1%	26.2%
Don’t want to go	10.1%	1.7%	14.5%