世論 What Japan Thinks

This is a fascinating topic, which reveals quite a generational gap for how people spent their honeymoon. The survey was conducted by goo Research in conjuction with AllAbout Japan.

Demographics

Over the 15th and 16th of May 2008 1,080 married women from the goo Research monitor panel completed a private internet-based questionnaire. 20.1% of the sample were between 25 and 29 years old, 20.4% between 30 and 34, 19.9% between 50 and 54, 19.7% between 55 and 59, and 19.9% between 60 and 64 years old. For those who may have remarried, it doesn’t say if they should answer for their current marriage or for all.

My honeymoon was all over Europe - wedding in Scotland, then to Amsterdam where we got our video nicked, then Austria and Germany in slightly posher hotels. We’ve since been back to just about everywhere, except for Amsterdam, of course! We took about 16 days for it, although the guests we had to drag along from Japan stayed just three days, which seemed such a gross waste of time and expense, most of it ours.

Demographics

Q1: When getting married, which of the following did you do? (Sample size=1,080, multiple answer)

	All	25-34 y.o. N=437	50-64 y.o. N=643
Wedding ceremony	84.9%	78.5%	89.3%
Honeymoon (to Q2)	78.5%	66.4%	86.8%
Wedding reception	77.5%	64.8%	86.2%
Engagement party	66.6%	59.3%	71.5%
Nakodo (go-between)	47.5%	4.6%	76.7%
Informal party	30.5%	46.9%	19.3%
None of the above	7.6%	10.5%	5.6%

Those who didn’t go on honeymoon proceeded to Q10.

Q2: Where did you go for your honeymoon? (Sample size=848)

	All	25-34 y.o. N=290	50-64 y.o. N=558
Domestic (to SQ1)	56.3%	26.6%	71.7%
Overseas (to SQ2)	43.8%	73.4%	28.3%

Q2SQ1: Which domestic destination did you go to for your honeymoon? (Sample size=477)

	All	25-34 y.o. N=77	50-64 y.o. N=400
Hokkaido	15.5%	28.6%	13.0%
Tohoku	5.7%	0.0%	6.8%
Kanto	19.5%	22.1%	19.0%
Chubu	6.7%	3.9%	7.3%
Kinki	15.7%	18.2%	15.3%
Chugoku, Shikoku	9.2%	6.5%	9.7%
Kyushu	22.6%	14.3%	24.3%
Okinawa	10.7%	13.0%	10.3%

Q2SQ2: Which overseas destination did you go to for your honeymoon? (Sample size=371)

	All	25-34 y.o. N=213	50-64 y.o. N=158
North America	11.1%	11.7%	10.1%
Central, South America	3.8%	6.1%	0.6%
Hawaii	31.8%	25.4%	40.5%
Guam, Saipan	12.7%	7.5%	19.6%
East Asia	4.6%	3.8%	5.7%
Other Asia	6.2%	8.5%	3.2%
Australia, Oceania	11.3%	14.6%	7.0%
Middle-East	0.3%	0.0%	0.6%
Western Europe	16.4%	19.2%	12.7%
Northern Europe	1.3%	1.9%	0.6%
Central, Eastern Europe	4.6%	3.8%	5.7%
Africa	0.5%	0.5%	0.6%
Other	2.2%	2.8%	1.3%

Q3: How many days did you take for your honeymoon? (Sample size=848)

	3 or less	4 to 6	7 to 9	10 to 13	14 or more	Forgot
Domestic, all N=477	26.8%	61.2%	7.6%	2.0%	0.2%	2.0%
Domestic, 25-34 N=77	40.3%	49.4%	7.8%	1.4%	0.1%	1.0%
Domestic, 50-64 N=400	24.3%	63.5%	7.5%	2.2%	0.3%	2.2%
Overseas, all N=371	2.2%	42.3%	44.7%	7.8%	2.5%	0.5%
Overseas, 25-34 N=213	1.4%	41.8%	47.9%	7.0%	1.7%	0.2%
Overseas, 50-64 N=213	3.2%	43.0%	40.5%	8.9%	4.0%	0.4%

Q4: What form did your honeymoon take? (Sample size=848)

	Package group tour	Package solo tour	Self-booked	Other	Forgot
Domestic, all N=477	3.8%	18.9%	69.6%	3.2%	4.5%
Domestic, 25-34 N=77	5.2%	28.6%	66.2%	0.0%	0.0%
Domestic, 50-64 N=400	3.3%	17.0%	70.3%	3.9%	5.5%
Overseas, all N=371	31.0%	53.6%	13.2%	0.7%	1.5%
Overseas, 25-34 N=213	22.1%	60.6%	16.0%	1.3%	0.0%
Overseas, 50-64 N=213	43.0%	44.3%	9.5%	0.7%	2.5%

For the next two pairs of questions domestic and overseas honeymoons are split out.

Q5: Why did you select your domestic destination? (Top 10 answers) (Sample size=477, multiple answer)

	Domestic, all N=477	Domestic, 25-34 N=77	Domestic, 50-64 N=400
Expanse of nature	51.2%	44.2%	52.5%
Lots of famous places nearby	45.7%	45.5%	45.8%
Suited our budget	21.4%	31.2%	19.5%
Destination suited the season	19.1%	18.2%	19.3%
Suitable hotel	15.3%	18.2%	14.8%
Good food	18.7%	37.7%	15.0%
Can enjoy shopping	2.9%	6.5%	2.3%
Travel time	13.2%	11.7%	13.5%
Can enjoy entertainment, activities	3.4%	16.9%	0.8%
In vogue	3.6%	9.1%	2.5%

Q6: Why did you select your overseas destination? (Top 10 answers) (Sample size=371, multiple answer)

	Overseas, all N=371	Overseas, 25-34 N=213	Overseas, 50-64 N=158
Lots of famous places nearby	41.8%	48.4%	32.9%
Expanse of nature	40.7%	38.0%	44.3%
Can enjoy shopping	27.5%	28.6%	26.0%
Suitable hotel	20.2%	18.8%	22.2%
Destination suited the season	18.1%	13.2%	24.7%
Suited our budget	17.3%	16.4%	18.4%
Can enjoy entertainment, activities	14.0%	20.7%	5.1%
Good food	12.9%	16.4%	8.2%
Good public safety	11.6%	9.4%	14.6%
Travel time	10.8%	9.9%	12.0%

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