Honeymoon generational changes in Japan: part 1 of 2

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How many days was your overseas honeymoon? graph of japanese statisticsThis is a fascinating topic, which reveals quite a generational gap for how people spent their honeymoon. The survey was conducted by goo Research in conjuction with AllAbout Japan.

Demographics

Over the 15th and 16th of May 2008 1,080 married women from the goo Research monitor panel completed a private internet-based questionnaire. 20.1% of the sample were between 25 and 29 years old, 20.4% between 30 and 34, 19.9% between 50 and 54, 19.7% between 55 and 59, and 19.9% between 60 and 64 years old. For those who may have remarried, it doesn’t say if they should answer for their current marriage or for all.

My honeymoon was all over Europe – wedding in Scotland, then to Amsterdam where we got our video nicked, then Austria and Germany in slightly posher hotels. We’ve since been back to just about everywhere, except for Amsterdam, of course! We took about 16 days for it, although the guests we had to drag along from Japan stayed just three days, which seemed such a gross waste of time and expense, most of it ours.

Demographics

Q1: When getting married, which of the following did you do? (Sample size=1,080, multiple answer)

  All 25-34 y.o.
N=437
50-64 y.o.
N=643
Wedding ceremony 84.9% 78.5% 89.3%
Honeymoon (to Q2) 78.5% 66.4% 86.8%
Wedding reception 77.5% 64.8% 86.2%
Engagement party 66.6% 59.3% 71.5%
Nakodo (go-between) 47.5% 4.6% 76.7%
Informal party 30.5% 46.9% 19.3%
None of the above 7.6% 10.5% 5.6%

Those who didn’t go on honeymoon proceeded to Q10.


Q2: Where did you go for your honeymoon? (Sample size=848)

  All 25-34 y.o.
N=290
50-64 y.o.
N=558
Domestic (to SQ1) 56.3% 26.6% 71.7%
Overseas (to SQ2) 43.8% 73.4% 28.3%


Q2SQ1: Which domestic destination did you go to for your honeymoon? (Sample size=477)

  All 25-34 y.o.
N=77
50-64 y.o.
N=400
Hokkaido 15.5% 28.6% 13.0%
Tohoku 5.7% 0.0% 6.8%
Kanto 19.5% 22.1% 19.0%
Chubu 6.7% 3.9% 7.3%
Kinki 15.7% 18.2% 15.3%
Chugoku, Shikoku 9.2% 6.5% 9.7%
Kyushu 22.6% 14.3% 24.3%
Okinawa 10.7% 13.0% 10.3%


Q2SQ2: Which overseas destination did you go to for your honeymoon? (Sample size=371)

  All 25-34 y.o.
N=213
50-64 y.o.
N=158
North America 11.1% 11.7% 10.1%
Central, South America 3.8% 6.1% 0.6%
Hawaii 31.8% 25.4% 40.5%
Guam, Saipan 12.7% 7.5% 19.6%
East Asia 4.6% 3.8% 5.7%
Other Asia 6.2% 8.5% 3.2%
Australia, Oceania 11.3% 14.6% 7.0%
Middle-East 0.3% 0.0% 0.6%
Western Europe 16.4% 19.2% 12.7%
Northern Europe 1.3% 1.9% 0.6%
Central, Eastern Europe 4.6% 3.8% 5.7%
Africa 0.5% 0.5% 0.6%
Other 2.2% 2.8% 1.3%

Q3: How many days did you take for your honeymoon? (Sample size=848)

  3 or less 4 to 6 7 to 9 10 to 13 14 or more Forgot
Domestic, all
N=477
26.8% 61.2% 7.6% 2.0% 0.2% 2.0%
Domestic, 25-34
N=77
40.3% 49.4% 7.8% 1.4% 0.1% 1.0%
Domestic, 50-64
N=400
24.3% 63.5% 7.5% 2.2% 0.3% 2.2%
Overseas, all
N=371
2.2% 42.3% 44.7% 7.8% 2.5% 0.5%
Overseas, 25-34
N=213
1.4% 41.8% 47.9% 7.0% 1.7% 0.2%
Overseas, 50-64
N=213
3.2% 43.0% 40.5% 8.9% 4.0% 0.4%

Q4: What form did your honeymoon take? (Sample size=848)

  Package group tour Package solo tour Self-booked Other Forgot
Domestic, all
N=477
3.8% 18.9% 69.6% 3.2% 4.5%
Domestic, 25-34
N=77
5.2% 28.6% 66.2% 0.0% 0.0%
Domestic, 50-64
N=400
3.3% 17.0% 70.3% 3.9% 5.5%
Overseas, all
N=371
31.0% 53.6% 13.2% 0.7% 1.5%
Overseas, 25-34
N=213
22.1% 60.6% 16.0% 1.3% 0.0%
Overseas, 50-64
N=213
43.0% 44.3% 9.5% 0.7% 2.5%

For the next two pairs of questions domestic and overseas honeymoons are split out.

Q5: Why did you select your domestic destination? (Top 10 answers) (Sample size=477, multiple answer)

  Domestic, all
N=477
Domestic, 25-34
N=77
Domestic, 50-64
N=400
Expanse of nature 51.2% 44.2% 52.5%
Lots of famous places nearby 45.7% 45.5% 45.8%
Suited our budget 21.4% 31.2% 19.5%
Destination suited the season 19.1% 18.2% 19.3%
Suitable hotel 15.3% 18.2% 14.8%
Good food 18.7% 37.7% 15.0%
Can enjoy shopping 2.9% 6.5% 2.3%
Travel time 13.2% 11.7% 13.5%
Can enjoy entertainment, activities 3.4% 16.9% 0.8%
In vogue 3.6% 9.1% 2.5%

Q6: Why did you select your overseas destination? (Top 10 answers) (Sample size=371, multiple answer)

  Overseas, all
N=371
Overseas, 25-34
N=213
Overseas, 50-64
N=158
Lots of famous places nearby 41.8% 48.4% 32.9%
Expanse of nature 40.7% 38.0% 44.3%
Can enjoy shopping 27.5% 28.6% 26.0%
Suitable hotel 20.2% 18.8% 22.2%
Destination suited the season 18.1% 13.2% 24.7%
Suited our budget 17.3% 16.4% 18.4%
Can enjoy entertainment, activities 14.0% 20.7% 5.1%
Good food 12.9% 16.4% 8.2%
Good public safety 11.6% 9.4% 14.6%
Travel time 10.8% 9.9% 12.0%
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