Honeymoon generational changes in Japan: part 1 of 2

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How many days was your overseas honeymoon? graph of japanese statisticsThis is a fascinating topic, which reveals quite a generational gap for how people spent their honeymoon. The survey was conducted by goo Research in conjuction with AllAbout Japan.

Demographics

Over the 15th and 16th of May 2008 1,080 married women from the goo Research monitor panel completed a private internet-based questionnaire. 20.1% of the sample were between 25 and 29 years old, 20.4% between 30 and 34, 19.9% between 50 and 54, 19.7% between 55 and 59, and 19.9% between 60 and 64 years old. For those who may have remarried, it doesn’t say if they should answer for their current marriage or for all.

My honeymoon was all over Europe – wedding in Scotland, then to Amsterdam where we got our video nicked, then Austria and Germany in slightly posher hotels. We’ve since been back to just about everywhere, except for Amsterdam, of course! We took about 16 days for it, although the guests we had to drag along from Japan stayed just three days, which seemed such a gross waste of time and expense, most of it ours.

Demographics

Q1: When getting married, which of the following did you do? (Sample size=1,080, multiple answer)

 All25-34 y.o.
N=437
50-64 y.o.
N=643
Wedding ceremony84.9%78.5%89.3%
Honeymoon (to Q2)78.5%66.4%86.8%
Wedding reception77.5%64.8%86.2%
Engagement party66.6%59.3%71.5%
Nakodo (go-between)47.5%4.6%76.7%
Informal party30.5%46.9%19.3%
None of the above7.6%10.5%5.6%

Those who didn’t go on honeymoon proceeded to Q10.

Q2: Where did you go for your honeymoon? (Sample size=848)

 All25-34 y.o.
N=290
50-64 y.o.
N=558
Domestic (to SQ1)56.3%26.6%71.7%
Overseas (to SQ2)43.8%73.4%28.3%

Q2SQ1: Which domestic destination did you go to for your honeymoon? (Sample size=477)

 All25-34 y.o.
N=77
50-64 y.o.
N=400
Hokkaido15.5%28.6%13.0%
Tohoku5.7%0.0%6.8%
Kanto19.5%22.1%19.0%
Chubu6.7%3.9%7.3%
Kinki15.7%18.2%15.3%
Chugoku, Shikoku9.2%6.5%9.7%
Kyushu22.6%14.3%24.3%
Okinawa10.7%13.0%10.3%

Q2SQ2: Which overseas destination did you go to for your honeymoon? (Sample size=371)

 All25-34 y.o.
N=213
50-64 y.o.
N=158
North America11.1%11.7%10.1%
Central, South America3.8%6.1%0.6%
Hawaii31.8%25.4%40.5%
Guam, Saipan12.7%7.5%19.6%
East Asia4.6%3.8%5.7%
Other Asia6.2%8.5%3.2%
Australia, Oceania11.3%14.6%7.0%
Middle-East0.3%0.0%0.6%
Western Europe16.4%19.2%12.7%
Northern Europe1.3%1.9%0.6%
Central, Eastern Europe4.6%3.8%5.7%
Africa0.5%0.5%0.6%
Other2.2%2.8%1.3%

Q3: How many days did you take for your honeymoon? (Sample size=848)

 3 or less4 to 67 to 910 to 1314 or moreForgot
Domestic, all
N=477
26.8%61.2%7.6%2.0%0.2%2.0%
Domestic, 25-34
N=77
40.3%49.4%7.8%1.4%0.1%1.0%
Domestic, 50-64
N=400
24.3%63.5%7.5%2.2%0.3%2.2%
Overseas, all
N=371
2.2%42.3%44.7%7.8%2.5%0.5%
Overseas, 25-34
N=213
1.4%41.8%47.9%7.0%1.7%0.2%
Overseas, 50-64
N=213
3.2%43.0%40.5%8.9%4.0%0.4%

Q4: What form did your honeymoon take? (Sample size=848)

 Package group tourPackage solo tourSelf-bookedOtherForgot
Domestic, all
N=477
3.8%18.9%69.6%3.2%4.5%
Domestic, 25-34
N=77
5.2%28.6%66.2%0.0%0.0%
Domestic, 50-64
N=400
3.3%17.0%70.3%3.9%5.5%
Overseas, all
N=371
31.0%53.6%13.2%0.7%1.5%
Overseas, 25-34
N=213
22.1%60.6%16.0%1.3%0.0%
Overseas, 50-64
N=213
43.0%44.3%9.5%0.7%2.5%

For the next two pairs of questions domestic and overseas honeymoons are split out.

Q5: Why did you select your domestic destination? (Top 10 answers) (Sample size=477, multiple answer)

 Domestic, all
N=477
Domestic, 25-34
N=77
Domestic, 50-64
N=400
Expanse of nature51.2%44.2%52.5%
Lots of famous places nearby45.7%45.5%45.8%
Suited our budget21.4%31.2%19.5%
Destination suited the season19.1%18.2%19.3%
Suitable hotel15.3%18.2%14.8%
Good food18.7%37.7%15.0%
Can enjoy shopping2.9%6.5%2.3%
Travel time13.2%11.7%13.5%
Can enjoy entertainment, activities3.4%16.9%0.8%
In vogue3.6%9.1%2.5%

Q6: Why did you select your overseas destination? (Top 10 answers) (Sample size=371, multiple answer)

 Overseas, all
N=371
Overseas, 25-34
N=213
Overseas, 50-64
N=158
Lots of famous places nearby41.8%48.4%32.9%
Expanse of nature40.7%38.0%44.3%
Can enjoy shopping27.5%28.6%26.0%
Suitable hotel20.2%18.8%22.2%
Destination suited the season18.1%13.2%24.7%
Suited our budget17.3%16.4%18.4%
Can enjoy entertainment, activities14.0%20.7%5.1%
Good food12.9%16.4%8.2%
Good public safety11.6%9.4%14.6%
Travel time10.8%9.9%12.0%
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