Cheap sub-notebooks fancied by two in three Japanese
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With the sub-notebook market hotting up, and the Asus Eee PC available even in the big electrical superstores at a reasonable price, making it the top-selling portable according to Kakaku.com at the time or writing, this is a good tim to take a look at a recent survey published by japan.internet.com and conducted by goo Research into home computers, with the column focusing on portable machines.
Demographics
Between the 1st and 3rd of July 2008 1,101 members of the goo Research online monitor pool completed a private internet-based questionnaire. 53.0% of the sample were male, 8.7% in their teens, 26.1% in their twenties, 21.4% in their thirties, 16.2% in their forties, and 27.6% aged fifty or older.
In addition to the previously-mentioned Eee PC, other people getting in on the market in Japan include HP with their HP 2133 Mini-Note PC and local maker Kohjinsha with their imaginatively-named SC3KP06A. I’m hoping that the Acer Aspire One will be out by the time I pass back through duty-free at the end of the month, and judging by a recent article on The Register I’ll be spoilt for choice as a flood of Intel Atom-based sub-notebooks come out at the end of this month. I want the Linux one, not for any anti-Microsoft reasons, but just that I’m a stingey git…
Research results
Q1: What kind of computers do you use at home? (Sample size=1,101)
Desktop only 33.6% Notebook only (to SQs) 35.1% Both desktop and notebook (to SQs) 29.9% Neither desktop nor notebook 1.5% Whether the notebook figure includes people taking work portables home is not clear.
Q1SQ1: What kinds of notebook computer do you have? (Sample size=715, multiple answer)
Votes Percentage Large-sized desktop replacement notebook 132 18.5% Luggable medium-sized notebook 523 73.1% Small-sized portable notebook 107 15.0% How the large, medium and small sizes were defined is not specified.
Q1SQ2: How often do you take your computer with you when you go out? (Sample size=715)
Always take it with me 2.4% Often take it with me 4.6% Sometimes take it with me 18.7% Rarely take it with me 36.6% Never take it with me 37.6% I’d have prefered to have seen this question expressed as how many times per week or month.
Q2: Recently, small and light notebook computers have become a topic of conversation. Would you like to buy one? (Sample size=1,101)
Definitely want one 23.0% Perhaps want one 45.0% Don’t particularly want one 32.1%
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