世論 What Japan Thinks

Here’s a look with goo Ranking at what the top reasons the Japanese think is great about Japan and their fellow Japanese.

Demographics

Between the 21st and 23th of May 2008 1,072 members of the goo Research monitor panel completed a private internet-based questionnaire. Exactly 50% of the sample were male, 5.7% in their teens, 12.9% in their twenties, 31.8% in their thirties, 27.5% in their forties, 11.3% in their fifties, and 10.8% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

I’ve previously presented another survey on why the Japanese like being Japanese, and this one too will no doubt induce groans and eye-rolling within my readership!

Surprisingly but thankfully, most of the feedback from Japanese reading the survey seems to have been pretty negative.

Ranking results

Q: What do you think is great about Japan or the Japanese? (Sample size=1,072)

Rank		Score
1	Feeling the four seasons	100
2	Diligent	91.3
3	Kind	75.8
4	Rich food culture	70.1
5	Creating leading-edge techniques	62.2
6	Courteous	61.1
7	Strong sense of duty	59.8
8	Considerate	45.4
9	Flexibly adopting new cultures	55.2
10	Good with hands	49.3
11	Awareness of wastefulness	48.2
12	Conservative	45.8
13	Subtle	40.6
14	Express things vaguely	34.9
15	Reliable	34.7
16	Look young	32.5
17	Can distinguish subtle differences in taste	27.3
18	Nice hair	24.4
19	Ladylike	23.6
20	Table manners	23.2