世論 What Japan Thinks

In anticipation of the launch of the iPhone through SoftBank – no, no, please continue reading, this isn’t another iPhone survey, but I must admit it is related – MyVoice decided to conduct a survey into touch panel-equipped mobile devices.

Demographics

Over the first five days of June 2008 13,960 members of the MyVoice internet community successfully completed a private online questionnaire. 54% of the sample were female, 1% in their teens, 15% in their twenties, 39% in their thirties, 29% in their forties, and 16% in their fifties.

In Q1, not surprisingly the Nintendo DS and other touch screen games are out in front, but second is digital camera. Are there that many out there? Similarly the non-iPod touch music player percentage seems a little high to me. I also think a PDA would fall under the “mobile information terminal” classification.

Here’s a short video of the touch-screen cellphone you’re all waiting for…

Research results

Q1: What kinds of portable device with a touch panel screen do you have? (Sample size=13,960, multiple answer)

Portable games machine	36.7%
Digital camera	12.3%
Electronic dictionary	8.3%
Digital audio player (other than iPod touch)	5.4%
Mobile phone	4.2%
Mobile information terminal	4.2%
iPod touch digital audio player (to SQs)	3.0%
Other touch-panel mobile device	2.7%
Don’t have any touch-panel mobile devices	49.8%

Q1SQ1: With which fingers do you operate your iPod touch? (Sample size=iPod touch owners, multiple answer)

Right index finger	61.5%
Right thumb	35.6%
Left thumb	12.0%
Right middle finger	10.3%
Left index finger	7.7%
Right pinkie	4.1%
Right ring finger	3.3%
Left middle finger	2.2%
Left ring finger	1.2%
Left pinkie	1.0%
Something other than finger	0.7%
No answer	2.4%

Q1SQ2: With which aspects of the iPod touch are you dissatisfied? (Sample size=iPod touch owners, multiple answer)

Screen gets dirty	47.6%
Short battery life	29.7%
Can’t push the buttons I want to push	27.3%
Screen gets scratched	24.2%
Difficult to input text	23.9%
Malfunctions	19.6%
Takes a long time to get used to using it	19.1%
Poor response	16.7%
Slow operation	12.4%
Heavy	6.5%
Easy to break	6.2%
Poor screen quality	5.3%
Big physical size	4.8%
Other	2.9%
No particular dissatisfaction	10.0%
No answer	2.6%

Q2: What kind of touch panel mobile phone would you want to use? (Sample size=13,960)

Touch panel only	8.8%
Touch panel plus 10 key keyboard	29.6%
Touch panel plus full keyboard	18.5%
Don’t want to use any of them	43.1%

Q3: If you had a touch panel mobile phone, what functions would you want to use? (Sample size=13,960, multiple answer)

Email functions	36.1%
Talk functions	30.0%
iMode, EZweb, Y! (service provider portals)	24.5%
Manner mode	23.7%
Address book	22.2%
Call history	22.0%
Camera functions	22.0%
Calculator functions	20.4%
Viewing photos, albums	19.8%
Calendar, scheduling	18.8%
One Seg television	18.4%
Dictionary	14.8%
Full browser, PC site viewer	14.8%
Music playback functions	14.5%
Games	14.%
Saved movie viewing	11.4%
Data folder	11.4%
Infra-red	9.4%
Osaifu Keitai, electronic cash	8.1%
Setting functions	7.9%
Answer phone	7.6%
Bar code reader	7.6%
Functional applications, eg remote control	6.5%
Word, Excel, PDF viewer	6.2%
Instant messenger, chat, etc	2.4%
Other	1.2%
Don’t want to use any of them	29.6%
No answer	1.8%

Q4: If you were to upgrade from a standard ten key mobile phone to a touch panel one, what sorts of things might you be unsure about? (Sample size=13,960, multiple answer)

Screen might get dirty	47.8%
Screen might get scratched	42.7%
Might malfunction	34.9%
Might be difficult to select the button I meant to	33.6%
Might be difficult to input text	25.9%
Battery might run down fast	23.0%
Might have poor response	19.1%
Might break easily	16.6%
Might take time to get used to using it	15.9%
Might be slow	13.2%
Might be big	7.9%
Might be heavy	6.8%
Might be difficult when use voice calling	4.5%
Might have poor display quality	2.1%
Might have low camera resolution	2.0%
Other	1.2%
No particular worries	9.6%
No answer	1.6%