世論 What Japan Thinks

I’ve previously translated surveys looking at Japanese text emoticons (kaomoji) and at graphical icons (emoji) but now let’s look at a recent survey from BlogCh on emoji and kaomoji.

Demographics

Between the 11th and 13th of June 2008 433 members of the BlogCh monitor panel who owned mobile phones. 53.1% of the sample were male, 15.5% in their twenties, 49.9% in their thirties, 27.0% in their forties, and 7.6% of other ages.

I use emoji almost exclusively, with one of the main reasons being that I cannot remember the meaning of most of the kaomoji! I also occasionally download, or more often save icons from other people’s mobile phone email.

Research results

Q1: Which do you use more on mobile phone email, emoji or kaomoji? (Sample size=433)

	All	Male N=230	Female N=203
	44.3%	34.8%	55.2%
(^_^)	25.9%	26.5%	25.1%
Don’t use either	29.8%	38.7%	19.7%

Q2: Have you added your own kaomoji to your mobile phone user dictionary? (Sample size=433)

	All	Male N=230	Female N=203
Yes	18.0%	10.9%	26.1%
No	82.0%	89.1%	73.9%

Q3: Have you ever downloaded emoji? (Sample size=433)

	All	Male N=230	Female N=203
Yes	20.8%	14.3%	28.1%
No	79.2%	85.7%	71.9%