By Ken Y-N ( June 19, 2008 at 22:25)
· Filed under Lifestyle, Polls
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With the government pushing rice for breakfast using an “image character” that looks like a mutated Contac character filled with polystyrene balls, and with the price of bread rising rapidly, perhaps next time that MyVoice performs a survey into breakfast we will see more people switching to rice.
Demographics
Over the first five days of May 2008 14,519 members of the MyVoice internet community successfully completed a private online questionnaire. 54% of the sample were feamle, 2% in their teens, 14% in their twenties, 38% in their thirtiesm 29% in their forties, and 17% in their fifties.
Weekday breakfast for me is toast and some museli, most often, washed down with a little water in under fifteen minutes on the whole. Weekends are more interesting as I have time to eat more slowly, and have salad, instant soup or freeze-dried miso, and an egg. Having just typed that, I realise this survey would have been more interesting if they’d split weekdays and weekends into separate questions.
Research results
Q1: About how often do you eat breakfast? (Sample size=14,519)
| Every day |
70.5% |
| Five or six days a week |
10.6% |
| Three or four days a week |
5.9% |
| One or two days a week |
4.4% |
| Almost never (to Q5) |
8.7% |
Q2: What do you usually eat for breakfast? (Sample size=breakfast eaters, multiple answer)
| Bread |
73.1% |
| Rice, rice balls |
57.3% |
| Coffee, coffee-based drinks |
39.2% |
| Egg, egg-based food |
36.1% |
| Yoghurt |
33.7% |
| Miso soup |
32.9% |
| Milk |
27.7% |
| Fruit |
25.7% |
| Ham, sausage, other meat-based foods |
24.6% |
| Natto |
23.4% |
| Tea, tea-based drinks |
23.0% |
| Salad, other vegetable foods |
19.1% |
| Seaweed |
16.5% |
| Vegetable juice |
15.4% |
| Grilled fish, other fish-based foods |
12.1% |
| Soup |
11.6% |
| Cereal |
11.2% |
| Fruit juice |
8.4% |
| Noodles |
6.3% |
| Mineral water |
5.1% |
| Baked sweets |
4.2% |
| Nutritionally-balanced foods |
3.6% |
| Prepared jelly, custard pudding, etc |
2.9% |
| Sweets |
1.5% |
| Sports drink, other functional drink |
1.4% |
| Fizzy drinks |
0.9% |
| Potato crisps, other snacks |
0.6% |
| Other |
4.4% |
| No answer |
0.0% |
Q3: On average, how long do you take for breakfast, including preparation time? (Sample size=breakfast eaters)
| Five minutes or less |
11.6% |
| Six to ten minutes |
39.3% |
| Eleven to fifteen minutes |
26.0% |
| Sixteen to twenty minutes |
11.4% |
| Twenty-one to thirty minutes |
8.1% |
| Thirty-one minutes to one hour |
3.0% |
| More than one hour |
0.3% |
| No answer |
0.5% |
Q4: How do you prepare breakfast? (Sample size=breakfast eaters, multiple answer)
| Buy ingredients and prepare at home |
79.0% |
| Eat last night’s left-overs |
23.4% |
| Buy prepared food at supermarket |
17.4% |
| Buy prepared food at convenience store |
11.1% |
| Eat out |
3.0% |
| Buy takeaway from cafe, fast food restaurant, etc |
2.9% |
| Other |
6.5% |
| No answer |
0.5% |
Q5: What is most important to you regarding eating in the morning? (Sample size=14,519)
| Can eat quickly |
25.0% |
| Getting something into my stomach |
23.1% |
| What I eat every day |
18.4% |
| Nutritionally-balanced food |
14.4% |
| Eat along with family |
4.4% |
| Cheap or free |
3.2% |
| Not overeat |
3.0% |
| Gives energy |
2.9% |
| Other |
3.2% |
| No answer |
2.4% |
Read more on: breakfast,
food,
myvoice
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