9% want a SoftBank 3G iPhone in Japan

Do you want a SoftBank iPhone? graph of japanese statisticsAlthough a survey last year showed that around 40% fancied an iPhone, now we have the first survey regarding the concrete release date to see if people are prepared to put their money where their mouths are. This survey was conducted by iShare and BlogCh and the topic was actually mobile phone battery changing, but since the iPhone doesn’t have a user-changeable battery pack, they shoehorned an iPhone question in.

Demographics

Over the 5th and 6th of June 2008 402 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 57.5% of the sample was male, 12.2% in their twenties, 43.5% in their thirties, 34.8% in their forties, and 9.5% in their teens or over fifty.

If you’ve read my recent estimate of monthly fees for a SoftBank iPhone you may be put off buying it, I suspect. I’ve had some criticism of my figures, but I wanted to choose 300 free minutes as a realistic figure, as that is just 10 minutes a day with free calls only to other SoftBank owners, and the X Series unlimited packet service at 9,800 yen a month is their Smartphone tariff, and although there is a sliding scale of charges, the upper limit of 52,500 packets per month is just 6.7 megabytes of data, or about 224 kilobytes per day, or just one page of many popular web sites, thus surely everyone will use their full allowance.

Research results

Q1: Who is your current mobile phone service provider? If more than one carrier, choose the one you use the most. (Sample size=402)

NTT DoCoMo 39.8%
au by KDDI 26.9%
SoftBank 22.9%
E-Mobile, Willcom, etc 6.5%
Don’t have a mobile phone 3.9%

Q2: Do you want a SoftBank iPhone? (Sample size=402)

  All Male
N=231
Female
N=171
Plan to buy as main phone 6.2% 7.8% 4.1%
Plan to buy as secondary phone 2.7% 4.3% 0.6%
Don’t plan to buy 91.0% 87.9% 95.3%

Q3: Are removable batteries better on mobile phones? (Sample size=402)

Have exchanged batteries: Not needed 5.7%
Have exchanged batteries: Best to have 41.8%
Have not exchanged batteries: Not needed 17.2%
Have not exchanged batteries: Best to have 35.3%

Curiously, women who had swapped batteries were less in favour of changeable batteries versus those who hadn’t.

意識調査:8割が電池交換機能は必要。交換経験者は約半数
<意識調査>携帯電話の電池交換に関する意識調査 ブロガー向け情報サイト「ブロッチ」などネットマーケティングを展開する株式会社アイシェアは同社が提供するサービス会・・・≫続き

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  • 21 Comments »

    1. Survey: 91% of Japanese don’t want an iPhone | Apple,iPhone,Mac,iPod said,

      June 19, 2008 @ 08:15

      […] 402 Japanese World Wide Web users aged 20 to 49 conducted by a company called iSHARE suggests that less than a tenth of the market is interested in buying an iPhone. iPhone 3G is set to debut in Japan and about six dozen other […]

    2. seriouslytech » Blog Archive » Survey: 91% of Japanese don’t want an iPhone said,

      June 19, 2008 @ 09:00

      […] of 402 Japanese internet users aged 20 to 49 conducted by a company called iSHARE suggests that less than a tenth of the market is interested in buying an iPhone. iPhone 3G is set to debut in Japan and about six dozen other […]

    3. FlyingMac » Blog Archive » Survey: 91% of Japanese don’t want an iPhone said,

      June 19, 2008 @ 09:01

      […] of 402 Japanese internet users aged 20 to 49 conducted by a company called iSHARE suggests that less than a tenth of the market is interested in buying an iPhone. iPhone 3G is set to debut in Japan and about six dozen other […]

    4. seriouslymac » Blog Archive » Survey: 91% of Japanese don’t want an iPhone said,

      June 19, 2008 @ 09:03

      […] of 402 Japanese internet users aged 20 to 49 conducted by a company called iSHARE suggests that less than a tenth of the market is interested in buying an iPhone. iPhone 3G is set to debut in Japan and about six dozen other […]

    5. Survey: 91% of Japanese don’t want an iPhone | Mac Evangelism said,

      June 19, 2008 @ 09:06

      […] of 402 Japanese internet users aged 20 to 49 conducted by a company called iSHARE suggests that less than a tenth of the market is interested in buying an iPhone. iPhone 3G is set to debut in Japan and about six dozen other […]

    6. BerzerkerWeb » Survey: 91% of Japanese don’t want an iPhone said,

      June 19, 2008 @ 10:17

      […] of 402 Japanese internet users aged 20 to 49 conducted by a company called iSHARE suggests that less than a tenth of the market is interested in buying an iPhone. iPhone 3G is set to debut in Japan and about six dozen other […]

    7. Macenstein | Apple will sell over 11 million iPhones in Japan, despite Godzuki’s wishes said,

      June 19, 2008 @ 11:06

      […] A new survey has come out which for some reason is being used by the media to forecast the iPhone’s failure in Japan. Apparently, in a survey of a 402 Japanese internet users, only 9% said they would definitely buy an iPhone when it is released. Headlines such as “Survey shows 91% of Japanese don’t care about iPhone 3G” are making the rounds across the blog-o-sphere, and even the legitimate press. However, to quote Lisa Simpson (by far my least favorite Simpson to quote) “people can come up with statistics to prove anything… 14% of people know that“. […]

    8. Mac.web.id » Archive » 91% Warga Jepang Tidak Menginginkan iPhone said,

      June 19, 2008 @ 12:31

      […] pengguna Internet di Jepang yang diadakan oleh sebuah perusahaan bernama iSHARE menyimpulkan bahwa 91% warga Jepang tidak menginginkan iPhone. Survey yang diikuti oleh responden berusia 20 hingga 49 tahun ini diselenggarakan sesaat setelah […]

    9. Survey: 91% of Japanese don’t want an iPhone | applestech.com said,

      June 19, 2008 @ 16:28

      […] 402 Japanese world wide web users aged 20 to 49 conducted by a company called iSHARE advocates that less than a tenth of the market is interested in buying an iPhone. iPhone 3G is set to debut in Japan and about six dozen other […]

    10. Apple Mac News » Survey: 91% of Japanese don’t want an iPhone said,

      June 19, 2008 @ 17:10

      […] of 402 Japanese internet users aged 20 to 49 conducted by a company called iSHARE suggests that less than a tenth of the market is interested in buying an iPhone. iPhone 3G is set to debut in Japan and about six dozen other […]

    11. Apple iPhone News - Survey: 91% of Japanese don’t want an iPhone | iFones.com Apple iPhone 3G iPhone News said,

      June 19, 2008 @ 19:43

      […] of 402 Japanese internet users aged 20 to 49 conducted by a company called iSHARE suggests that less than a tenth of the market is interested in buying an iPhone. iPhone 3G is set to debut in Japan and about six dozen other […]

    12. Survey: 91% of Japanese don’t want an iPhone - Apple.CooOne.Com said,

      June 20, 2008 @ 01:12

      […] of 402 Japanese internet users aged 20 to 49 conducted by a company called iSHARE suggests that less than a tenth of the market is interested in buying an iPhone. iPhone 3G is set to debut in Japan and about six dozen other […]

    13. 91% of Japanese dont want an iPhone, more for the rest of us ! at fluxbox.co.uk said,

      June 20, 2008 @ 07:32

      […] of 402 Japanese internet users aged 20 to 49 conducted by a company called iSHARE suggests that less than a tenth of the market is interested in buying an iPhone. iPhone 3G is set to debut in Japan and about six dozen other […]

    14. Survey: 91% of Japanese don’t want an iPhone | applestech.com said,

      June 20, 2008 @ 09:27

      […] of 402 Japanese internet users aged 20 to 49 conducted by a company called iSHARE recommends that less than a tenth of the market is interested in buying an iPhone. iPhone 3G is set to debut in Japan and about six dozen other […]

    15. Aron Pilhofer said,

      June 20, 2008 @ 19:50

      This is not a survey. It’s a self-selected curiosity, with all the validity of a web poll. Yawn.

    16. 91% of Japanese ‘Will Not Purchase IPhone’ | Topgadget.info said,

      June 24, 2008 @ 01:33

      […] not a “battery exchange function” high needs [Blogch via What Japan Thinks and […]

    17. SEVENCLICK · Because we all blog&more » Blog Archive » Japanese love iPhone said,

      June 27, 2008 @ 21:24

      […] to a little survey, 91% of Japanese don´t want an iPhone. Sure?, I don´t think […]

    18. Japanese People May or May Not Be Interested in the iPhone « 51 Future said,

      July 3, 2008 @ 10:10

      […] there was this survey that I saw some press on briefly in June, talking about the iPhone, which is now contradicted by […]

    19. Angry said,

      July 10, 2008 @ 11:52

      I would really like to get an iPhone….but not from Softbank….I am a Yahoo BB customer and my modem broke….I was told to speak to support department but having done this in the past and found the menu choices so difficult with my Japanese ability I asked if there was another way….The staff member told me ‘you should speak Japanese’ when I asked him what he meant he said ‘when in Rome….’ I was shocked by this answer and asked to speak to his supervisor at which point he said ‘don’t f…ing p..s me off’ and so it went on with more swearing. I am unable to speak to anyone that will deal with this. I cannot be a customer of this company.

    20. Drew said,

      July 11, 2008 @ 08:51

      Angry, with all due respect. Even in the extremely unlikely event that a customer service rep in Japan said “don’t f…int p..s me off” to you, this is Japan and you should expect customer service to be in Japanese. When you moved here, what language did you think they spoke? Do internet providers in your home country provide customer service in Japanese?

      Let me guess, you’re an American whose argument back home is usually “them immigints should learn themselves the english language!”

    21. Reid said,

      August 16, 2008 @ 03:18

      Angry, you are right by changing companies or at least trying to contact a supervisor. For any staff member to treat you that way is simply terrible.

      It doesn’t matter if you are in Japan or anywhere in the world, that kind of treatment sucks. Yahoo BB / Softbank specifically market themselves as being the “gaijin friendly” company, almost going out of their way to point out that they have English speaking customer service staff available.

      So, contrary to what Drew stated, being that he has become a “flag waving Japanese” …. YES, you should expect customer service to be in English!

      I have been using Astel, J-Phone, Vodaphone and now Softbank for 11 years and customer service wise, they generally do a pretty awesome job. Maybe you just got a bad apple.

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