世論 What Japan Thinks

With both mobile phones and still cameras coming with video recording facilities, is there still a market for stand-alone video cameras? This recent survey from MyVoice looked at the usage of video cameras to try to find out. Video cameras covers all stand-alone primarily video-recording devices, including those with tape, memory card or hard disk media.

Demographics

Over the first five days of May 2008 14,326 members of the MyVoice internet community completed a private online questionnaire. 54% of the sample were female, 2% in their teens, 15% in their twenties, 37% in their thirties, 29% in their forties, and 17% in their fifties.

My video camera only gets dragged out for foreign holidays, and actually I haven’t copied the tapes to video for the last three years… With the new DiGa, though, there is a digital in from cameras, so perhaps I can get the dubbing done quicker?

With the new AdSense for YouTube features, perhaps I should dust it off and start shooting cat videos?

Research results

Q1: Do you have a video camera at home? (Sample size=14,326)

Yes, first one	27.3%
Yes, second or later one	16.3%
No	56.5%

The numbers owning video cameras are up 6 percentage points from when the same question was asked about three years ago.

Q2: What make of video camera do you have at home? If more than one, choose the newest. (Sample size=camera owners)

Sony	27.5%
Panasonic	20.2%
Canon	19.4%
Victor, JVC	9.9%
Sharp	4.0%
Hitachi	3.3%
Sanyo	2.1%
Toshiba	0.9%
Exemode	0.5%
Kenko	0.2%
Green House	0.1%
Other	8.0%
Don’t know	3.7%
No answer	0.2%

Q3: How often do you use your video camera? (Sample size=camera owners)

Once a week or more	7.5%
Twice or thrice a month	18.3%
Once a month	18.3%
Few times a year	44.0%
Once a year or less	11.5%
No answer	0.5%

Q4: Do you plan to buy (including upgrading) a video camera? (Sample size=14,326)

Within a month	0.8%
Within three months	1.2%
Within six months	3.4%
No plans, but want to buy	35.4%
Don’t plan to buy	59.1%

Q5: What sorts of things do you take videos of, or if you don’t have a video camera what would you like to take? (Sample size=14,326, multiple answer)

Elementary school children	30.4%
Nature	28.1%
Spouse	26.2%
Pre-school children	23.4%
Street scenes	18.7%
Infants	18.3%
Other family, relatives	18.2%
Pets, animals	17.3%
Myself	171%
Middle school children	12.4%
Friends	12.0%
High school or later children	10.7%
Cooking, food	10.3%
Vehicles (trains, cars, etc)	7.4%
Boy/girlfriend	3.9%
Grandchildren	3.2%
Other	9.6%
No answer	0.4%

Q6: What sorts of times do you take videos, or if you don’t have a video camera when would you like take videos? (Sample size=14,326, multiple answer)

Family trip	62.7%
Entrance ceremony, sports day, other school event	56.0%
Birthday, Christmas, New Year, etc	44.6%
Festival, event, etc	32.0%
Daily life	25.8%
Weddings	20.8%
Births	20.1%
Travel other than with family	19.2%
Learning-related, hobby training, demostrations, etc	18.6%
Party, drinking party	17.0%
Sports event	16.1%
Work record	4.2%
Movie scenes, etc	1.1%
Other	8.1%
No answer	0.7%

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