世論 What Japan Thinks

With the analogue switch-off only three years away, this recent survey from goo Research and reported on by japan.internet.com into television finds that there are still a awful lot of old televisions still in circulation.

Demographics

Between the 5th and 9th of June 2008 1,001 members of the goo Research online monitor group successfully completed an internet-based questionnaire. 53.0% of the sample were male, 9.0% in their teens, 23.0% in their twenties, 24.2% in their thirties, 16.2% in their forties, and 27.7% aged fifty or older.

The Japanese for CRT is ブラウン管, buraun kan, which I thought referred to the colour of initial devices, so it meant a “brown tube”, but just last weekend I learnt that it’s so named from the German inventor Braun; in Germany also the CRT is usually called a Braun tube (or whatever the German for tube is).

Research results

Q1: What kinds of televisions do you have at home? (Sample size=1,001, multiple answer)

	Votes	Percentage
CRT	745	74.4%
LCD (to SQ)	400	40.0%
One Seg mobile phone	281	28.1%
Computer with television tuner	219	21.9%
Plasma	83	8.3%
Portable television	75	7.5%
Analogue television mobile phone	44	4.4%
Portable One Seg television	27	2.7%
Projector	14	1.4%
Rear projector	3	0.3%
Other	14	1.4%
Don’t know what sort of television I have	27	2.7%
Don’t have a television (to end of survey)	13	1.3%

Q1SQ: What sizes are the displays of your LCD televisions at home? (Sample size=400, multiple answer)

	Votes	Percentage
Under 20 inches	100	25.0%
20 to 25 inches	102	25.5%
26 to 31 inches	71	17.8%
32 to 36 inches	141	35.2%
37 to 39 inches	55	11.8%
40 to 41 inches	17	4.2%
42 to 45 inches	24	6.0%
46 to 51 inches	6	1.5%
52 to 64 inches	5	1.2%
65 or more inches	3	0.8%
Don’t know	14	3.5%

For plasma televisions, the most popular size was 42 to 45 inches, with just over a quarter owning such a size, and next equal were 21.7% for both 32 to 36 inches and 37 to 39 inches.

For CRTs, the top size was 20 to 25 inches, with just over two in five with that size, then nearly a third on 26 to 31 inches and 28.2% on under 20 inches.

Next, all bar those who had a television were asked how satisified they were with it. 15.3% said they were rather dissatisfied and 4.2% said they were extremely dissatisfied. These 193 were then asked why.

Q2: With which aspects of the television you use at home are you dissatisfied with? (Sample size=193, multiple answer)

	Votes	Percentage
Doesn’t work with terrestrial digital	111	57.5%
Too deep	110	57.0%
Poor picture quality	95	49.2%
Too small screen	87	45.1%
Poor sound quality	38	19.7%
Uses a lot of electricity	33	17.1%
Hasn’t got connectors I want	17	8.8%
Lots of damaged bits	13	6.7%
Other	12	6.2%