Electronic cash cards carried by majority of Japanese


Do you have a contactless IC chip-based electronic cash card? graph of japanese statisticsA significant milestone in the penetration of electronic cash within Japanese society has been reached, with this survey conducted by goo Research and reported on by japan.internet.com into electronic cash showing that now over half the population (of internet users) carry some form of credit-card form-factor electronic cash. This is the first of a new series of regular surveys by goo Research into electronic cash.


Between the 19th and 21st of May 2008 1,091 members of the goo Research online monitor panel completed a private internet-based questionnaire. 52.9% of the sample was male, 16.3% in their teens, 18.2% in their twenties, 21.4% in their thirties, 16.2% in their forties, and 27.9% aged fifty or older.

Note that the questions below were concerned with credit-card sized cards, not mobile phones, so the actual percentage of owners of electronic cash-capable devices would actually be higher, although of course usage is another matter.

I carry an ICOCA rail pass, but I never put any money in it, so I don’t know if that would count or not in this survey! Otherwise, I am quite happy carrying a pocketful of dross around with me all the time.

Research results

Q1: Do you have Edy, Suica, or other contactless IC chip-based electronic cash card? (Sample size=1,091)

Have one (to SQs) 51.7%
Used to have one, but don’t now 3.8%
Never had one 42.4%
Don’t know what it is 2.1%

Q1SQ1: What kind of contactless IC chip-based electronic cash cards do you have? (Sample size=564, multiple answer)

  Votes Percentage
Edy 294 52.1%
Suica 259 45.9%
PASMO 125 22.2%
nanaco 100 17.7%
WAON 69 12.2%
ICOCA 54 9.6%
PiTaPa 28 5.0%
QUICPay 27 4.8%
eLIO 22 3.9%
TOICA 11 2.0%
Smartplus 5 0.9%
Pidel 2 0.4%
Other 12 2.1%

That’s 1,008 different answers, making about 1.8 cards per person.

Q1SQ2: How often do you use your contactless IC chip-based electronic cash cards? (Sample size=564)

Once a day or more 18.4%
Once every two or three days 17.7%
Once a week 28.2%
Once a month 13.5%
Less than that 14.5%
Never use it 7.6%
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  1. March 7, 2009 @ 03:31

    Thanks! Now that I got to know more about internet marketing, I am now joining the great global competition. Wish me luck!

  2. March 14, 2009 @ 14:47

    I wanted to read your post but was not able to view it. How can I view your post?

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