Portable digital audio players owned by majority of Japanese


Despite the recent survey showing a distinct lack of interest in podcasting, this survey reported on by japan.internet.com and conducted by JR Tokai Express Research Inc into portable digital audio players shows about 55% of Japanese own suitable players.


On the 25th of May 2008 330 members of the JR Tokai Express Research monitor group employed in the private sector completed a private internet-based questionnaire. 72.1% of the sample were male, 13.0% were in their twenties, 40.0% in their thirties, 33.0% in their forties, 11.8% in their fifties, and 2.1% in their sixties.

I’ve got in the mood for using a portable player again, although my memories of the Sony hard disk Walkman that managed to lose track of most of my content twice is still fresh in my memory. However, I can’t be bothered with the hassle of it all, and I do remember that it made the train ride to work less fulfilling and more stressful. This could probably be accounted for by the player transporting me into my own private world, but due to train noises and other leakage of sound into my ears, I could never quite reach there. Despite someone standing over me right now waving a fan just at the edge of my vision with his incessant fap-fap-fap and occassional brushing of the fan against his suit, and another guy slurping from a smelly cardboard pack of one-cup sake, and a third with ciggie breath, I can cope better by facing it rather than trying to hide behind a wall of sound.

Research results

Q1: Do you have a digital portable audio player? (Sample size=330)

Yes (to SQs) 55.8%
No 44.2%

Q1SQ1: Who are the makers of your digital portable audio players? (Sample size=184, multiple answer)

  Votes Percentage
Apple (iPod) 82 44.6%
Sony 56 30.4%
Panasonic 17 9.2%
Toshiba 12 6.5%
iRiver 9 4.9%
Rio 7 3.8%
Creative 4 2.2%
Sharp 4 2.2%
Kenwood 2 2.2%
Signeo 2 2.2%
Siren 1 0.5%
Seagrand 1 0.5%
MPIO 1 0.5%
Samsung 0 0.0%
Other 8 4.3%

Q1SQ2: How much did you pay for your digital portable audio player? If more than one, answer separately for each. (Sample size=184, multiple answer)

  Votes Percentage
Under 5,000 yen 11 6.0%
5,000 to 9,999 yen 35 19.0%
10,000 to 19,999 yen 73 39.7%
20,000 to 29,999 yen 40 21.7%
30,000 to 39,999 yen 24 13.0%
40,000 to 49,999 yen 6 3.3%
50,000 yen or more 2 1.1%
Can’t remember, don’t know 11 6.0%

When asked when they had bought their players, 54.3% said between one and three years ago, 23.9% between six months and a year ago, 13.6% three to five years ago, and 11.4% within the last six months.

Q1SQ3: When purchasing a digital portable audio player, what points are important? (Sample size=184, multiple answer)

  Votes Percentage
Memory capacity 87 47.3%
Physical size 60 32.6%
Design 54 29.3%
User-friendliness 51 27.7%
Battery life 47 25.5%
Weight 42 22.8%
Sound quality 37 20.1%
File formats supported 35 19.0%
Transfer software quality 16 8.7%
Robustness 14 7.6%
Display clarity 7 3.8%
Display size 6 3.3%
Data transfer speed 1 0.5%
Other 16 8.7%
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