世論 What Japan Thinks

Sorry for the rather boring headline, but since Nakamura ate my dog last week, I thought I’d better stay clear of any suggestive remarks regarding cat-owning young Japanese women and photographs of their… well, I hope you get the picture, so when you do, please forward it to me. Anyway, back at the survey, BlogCh and CLUB BBQ investigated pets.

Demographics

Between the 14th and 6th of May 2008 582 users of the free email forwarding service CLUB BBQ completed a private internet-based questionnaire. 51.9% of the sample was male, 15.5% in their twentes, 42.7% in their thirties, 31.9% in their forties, and 9.9% of other ages.

Pictured above is my lovely American Shorthair who is also my mobile phone wallpaper.

Research results

Q1: What kinds of pet do you have or have you had? (Sample size=582, multiple answer)

	All	Male N=302	Female N=280
Dog	42.3%	44.7%	38.9%
Fish	25.6%	22.5%	28.6%
Cat	23.2%	20.2%	26.4%
Bird	20.4%	14.6%	26.1%
Insect	7.4%	6.3%	9.6%
Amphibian	4.1%	4.0%	4.3%
Reptile	2.2%	1.7%	2.9%
Other	6.9%	4.3%	9.6%
Never had a pet	27.8%	31.1%	24.3%

Q2: Are you a dog person or a cat person? (Sample size=582)

	All	Male N=302	Female N=280
Dog person	59.3%	66.4%	52.1%
Cat person	34.4%	27.0%	41.8%
Hate them both	6.4%	6.6%	6.0%

Don’t ask me why there’s no “love them both equally” answer!

Q3: Have you ever bought pet-related items over the internet? (Sample size=582)

	All	Male N=302	Female N=280
Yes	18.2%	13.2%	23.8%
No	81.8%	86.8%	76.2%

Q4A: Have you ever set your mobile phone wallpaper to images of your pet or other animals? (Sample size=582)

	All	Male N=302	Female N=280
Yes	32.5%	27.2%	38.2%
No	67.5%	72.8%	61.8%

Q4B: Have you ever set your mobile phone wallpaper to images of your pet or other animals? (Sample size=420, pet owners)

	All	Male N=208	Female N=212
Yes	39.5%	32.7%	46.2%
No	60.5%	67.3%	53.8%

Q4C: Have you ever set your mobile phone wallpaper to images of someone else’s pet or other animals? (Sample size=162, non-pet owners)

	All	Male N=94	Female N=68
Yes	14.2%	14.9%	13.2%
No	85.8%	85.1%	86.8%