世論 What Japan Thinks

A bit like when we looked at RSS readers two weeks ago, today we see in this survey from Marsh and reported on by japan.internet.com that podcasting also seems to be falling by the wayside.

Demographics

Over the 14th and 15th of May 2008 300 members of the Marsh online monitor group completed a private internet-based questionnaire. The sample was split 50:50 male and female, and by age 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 14.7% in their fifties, and 5.3% aged sixty or older.

Q1 gives a jaw-droppingly high score for iPod ownership!

I’ve always wanted to do a podcast, but I don’t really like listening to recordings of my voice.

Research results

Q1: Do you have an iPod? (Sample size=300)

Yes	30.3%
No	69.7%

Q2: Do you know the term “podcasting”? (Sample size=300)

Yes (to SQ1)	25.7%
Just heard the term (to SQ1)	33.3%
No	41.0%

Q2SQ1: Have you ever listened to podcasts? (Sample size=177)

Currently listen to them (to SQ2)	15.3%
Used to listen to them (to SQ2)	15.8%
Never listened to them	68.9%

Q2SQ2: What kinds of contents have you listened to? (Sample size=55)

	Votes	Percentage
Music	28	50.9%
Radio	27	49.1%
Language	16	29.1%
News	15	27.3%
Movies	9	16.4%
Other	2	3.6%

About 90% used iTunes to manage their podcasts, and the favourite portal for contents, with 25 out of 55 using or having used it, was Yahoo! podcast. However, 24 people had never used any portal site.