世論 What Japan Thinks

Here’s a subject that I haven’t seen a survey on for a while; goo Research used to do a regular monthly survey up until last year when they dropped it and replaced it with a Wikipedia one. The topic, as reported on by japan.internet.com, was RSS readers.

Demographics

Between the 7th and 11th of March 2008 1,100 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 12.0% in their teens, 22.7% in their twenties, 21.4% in their thirties, 16.2% in their forties, and 27.6% aged fifty or older.

Pictured above is my statistics from my RSS feed at FeedBurner for Thursday the 15th of May 2008, my highest ever susbscriber count of 1,991; to each of you I say thank you very much!

I couldn’t blog without RSS – I use Google Reader, and for example to find news for my Trusted Computing blog I have subscribed to half a dozen Google blog and news searches, so whenever a new story appears I get an automatic reminder. On the other hand, for this site half my sources do not offer feeds, which is a bit of a pain.

Research results

Q1: Do you know what an RSS reader is? (Sample size=1,100)

Yes	32.2%
Just heard the term	34.8%
Never heard of it	33.0%

From when this question was was last asked a year ago, awareness has raised 27 percentage points to the current figure of 67.0%.

Q2: Have you used an RSS reader? (Sample size=1,100)

Currently using (to SQs)	14.3%
Used to use (to SQs)	8.6%
Never used	68.6%
Don’t know if I have	8.6%

Q2SQ1: What kinds of RSS readers have you used, are you using? (Sample size=251, multiple answer)

	Votes	Percentage
Web-based reader	176	70.1%
Browser built-in reader	72	28.7%
Separately-installed reader	57	22.7%
Other	7	2.8%
Don’t know	7	2.8%

Q2SQ2: What do you think about sites that do not offer RSS feeds? (Sample size=251)

All sites should offer it	7.6%
If possible I’d want it offered	45.0%
Not bothered whether sites offer it	30.3%
Don’t want them to offer it	0.8%
None of the above	16.3%