Noticeable number of Nipponese Net-shop for knickers


Ladies, which do you want men to wear? graph of japanese statisticsI may be trying to outdo Tokyo Times for alliterative headlines, but I’ll not be challenging his collection of themed bras and panties. (Each word is a different link!) This is instead a photograph-free fact-filled serious survey into pantie purchasing (OK, you get the idea, back to normal!) conducted by iShare and reported through BlogCh.


Between the 7th and 9th of May 2008 723 members of the iShare online monitor group completed a private internet-based questionnaire. 54.1% of the sample was male, 20.5% were in their twenties, 53.4% in their thirties, and 26.1% in their forties.

The lucky underwear in Q3, or as it’s known in Japanese, 勝負下着, shoubu shitagi, refers to underwear worn on the whole, I think, when going on dates (or just going out) in the hope of getting lucky.

I’m not really sure about the 1.0% of guys wearing T-backs in Q4, and I wonder if going commando is a significant percentage of the others in Q4 and Q5.

Most of mine are Hello Kitty and other cute character boxers, bought by the wife, if you must know!

Research results

Q1: Where do you buy your underwear? (Sample size=723, multiple answer)

  All Male
Shop 85.6% 93.8% 77.4%
Internet 17.8% 7.7% 30.2%
Mail order 16.9% 6.7% 29.3%
Other 0.3% 0.5% 0.0%

Q2: Who most often buys your underwear? (Sample size=723)

  All Male
Myself 83.3% 73.4% 95.2%
Mother 2.2% 3.3% 0.9%
Father 0.3% 0.3% 0.3%
Spouse, girl/boyfriend 12.0% 20.7% 1.5%
Other family member 0.8% 0.8% 0.9%
Other 1.4% 1.5% 1.2%

Q3: Do you have lucky underwear? (Sample size=723)

  All Male
Yes 14.0% 10.2% 18.4%
No 86.0% 89.8% 81.6%

Q4: (For males) Which kind of underwear do you usually wear? (Sample size=391)

Trunks 59.8%
Boxers 21.7%
Briefs 11.0%
Bikini 4.1%
T-back 1.0%
Other 2.3%

Q5: (For females) Which kind of underwear do you want men to wear? (Sample size=332)

Trunks 48.3%
Boxers 39.8%
Briefs 4.8%
Bikini 1.8%
T-back 0.6%
Other 4.8%
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