As well as being suitably silly for your Sunday entertainment, this recent survey from goo Ranking into Japan’s cutest corporate mascot is also an excuse to introduce a new blog, Japanese mascots, which does just what it says on the tin.
Over the 21st and 22nd of March 2008 1,036 people from the goo Research monitor group completed a private internet-based questionnaire. 50.7% were male, 7.0% in their teens, 14.7% in their twenties, 30.1% in their thirties, 27.0% in their forties, 10.9% in their fifties, and 10.2% aged sixty or over. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
My favourite character is Liyon-chan, but he doesn’t make the list as he’s a Kansai-only character, I think, or perhaps he was wrongly-counted as the Lion Lion-chan? From the list, it would have to be Pinky then Koala no March kun.
Note that characters from companies like Sanrio, Disney, and San-X who are sold as characters in their own right were excluded from this survey.
Oh, and click the character photos to see a video of the animal in action.
Q: Who do you think is the cutest corporate mascot animal? (Sample size=1,036)