世論 What Japan Thinks

As mobile phone’s memory capacities increase, our need to remember phone numbers decreases. To find out in detail, iShare performed a survey into mobile phone dependence.

Demographics

Between the 11th and 13th of March 2008 889 members of the free email forwarding service CLUB BBQ completed an internet-based questionnaire. 54.6% were male, 23.2% were in their twenties and 76.7% in their thirties. 47.9% were married, and 22.9% lived alone. The respondents were pre-screened so everyone had a mobile phone.

I can only remember the last four digits of my mobile phone, my full home number, but I haven’t a clue what my wife’s is! I struggle to remember my work number, and I haven’t the slightest idea what my own personal extension number is!

Research results

Q1: Do you have a fixed-line phone at home? (Sample size=889)

Yes	88.9%
No	11.1%

Q2: At home, which do you use more for voice calls? (Sample size=889)

Mobile phone	70.1%
Fixed-line phone	29.9%

Q2A: At home, which do you use more for voice calls? (Sample size=889)

	Mobile phone	Fixed-line
Male	73.0%	27.0%
Female	66.6%	33.4%
Living alone	81.4%	18.6%
Living with family	66.7%	33.3%

Q3: When was the last time you used a fixed-line phone at your home? (Sample size=889)

Within the last day	23.7%
Within the last three days	18.8%
Within the last two weeks	20.6%
Within the last month	9.7%
Within the last six months	7.2%
Within the last year	2.7%
Can’t remember	11.0%
Don’t have a fixed-line phone	6.3%

I don’t know why only 6.3% say they have no fixed-line phone, when 11.1% said they didn’t in Q1.

Q3: Do you remember your own mobile phone telephone number? (Sample size=889)

Yes	86.5%
No	13.5%

Q4: Do you remember your spouse’s mobile phone number? (Sample size=married people)

	All	Male	Female
Yes	42.0%	35.9%	49.5%
No	58.0%	64.1%	50.5%

Q5: When using your mobile phone phone, do you start the call with “Hello, it’s your name“? (Sample size=889)

Yes	56.0%
No	44.0%

In more detail, with reasons for stating one’s name:

Q5A: When using your mobile phone phone, do you start the call with “Hello, it’s your name“? (Sample size=889)

Yes, it’s good manners	44.4%
Yes, out of habit	9.4%
Yes, other reason	2.1%
No, even if I know the other person	28.7%
No, I don’t think it’s needed	9.9%
No, other reason	5.4%

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