MySpace gaining marketshare in Japan
Although mixi still rules the Japan Social Networking Service market in Japan, this 12th regular SNS survey from goo Research and reported on by japan.internet.com showed some changes lower down in the rankings.
Demographics
Between the 7th and 9th of April 2008 1,091 members of the goo Research monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.5% in their teens, 18.2% in their twenties, 21.4% in their thirties, 16.3% in their forties, 15.7% in their fifties, and 11.8% aged sixty or older.
As lots of people seem to be looking for invites to mixi, both xorsyst and Tofugu are offering them. Note that you seem to need a Japanese mobile phone in order to sign up.
My SNS participation is limited to my rather static personal and web site Facebook pages. I’ll respond to any friend requests, but don’t expect anything more out of me!
Research results
Q1: Are you currently using a Social Networking Service (SNS)? (Sample size=1,091)
Currently using (to SQ) 31.5% Used to use 10.5% Never used 43.1% Don’t know what SNS is 14.8% Q1SQ: Which SNSes are you currently using? (Sample size=344, multiple answer)
Votes Percentage mixi 296 86.0% GREE 36 10.5% Yahoo! Days 26 7.6% MySpace 19 5.5% Rakuten Ichiba Links 9 2.6% freeml 6 1.8% livedoor Furupa 4 1.2% CURURU 4 1.2% So-net SNS 3 0.9% 1 0.3% CyWorld 0 0.0% JOCOSO 0 0.0% SayClub 0 0.0% Other 57 17.1% GREE is up three percentage points and MySpace two since the last survey.
Q2: Do you have the impression that SNS is in vogue these days? (Sample size=1,091)
Rather in vogue 22.0% A little in vogue 45.2% Not really in vogue 29.5% Not at all in vogue 3.3%
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billywest said,
April 23, 2008 @ 11:43
Apart from maintaining my websites and visiting others that I like, I try to limit my time on the PC; I’ve got too many other things to do and people to see. If I were on mixi, I’d probably never break free from this machine. I think all this online social networking is just making people more socially retarded than they already are.