世論 What Japan Thinks

Japan’s home-grown YouTube, the member-only Nico Nico Douga that charges for peak-time usage and doesn’t allow embedding in other web sites is still trying to catch up with the aforementioned YouTube. To see what the Japanese think of the site, JR Tokai Express performed a survey reported on by japan.internet.com into Nico Nico Douga.

Demographics

On the 8th of April 2008 330 members of the JR Tokai Express Research online monitor pool employed in either the public or the private sector completed an internet-based questionnaire. 80.0% of the sample was male, 12.1% were in their twenties, 37.6% in their thirties, 37.9% in their forties, 10.9% in their fifties, and 1.5% in their sixties.

On the 1st of April this year Niwango Inc, the operators of Nico Nico Douga, signed an agreement with JASRAC (the Japanese Society of Rights of Authors, Composers and Publishers) to the effect that they would only allow users to upload videos of themselves performing copyrighted material, but not surprisingly infringing material is also still making its way onto the site.

Research results

Q1: Do you know the video sharing site Nico Nico Douga? (Sample size=330)

Yes (to SQ1)	45.2%
No	54.8%

Q1SQ1: Have you ever used the video sharing site Nico Nico Douga? (Sample size=149)

Yes (to SQ2, SQ3 and SQ4)	45.0%
No	55.0%

Combining the two we get:

Q1+Q1SQ1: Have you ever used the video sharing site Nico Nico Douga? (Sample size=330)

Yes	20.3%
No	24.8%
Don’t know the site	54.8%

Q1SQ2: About how often do you log in? (Sample size=67)

Every day	4.5%
Twice or thrice a week	11.9%
Once a week	31.3%
Twice a month	13.4%
Once a month	17.9%
Once every three months	9.0%
Once every six months	3.0%
Less than that	4.5%
Don’t know	4.5%

Q1SQ3: What kinds of contents do you often watch, look at? (Sample size=67, multiple answer)

	Votes	Percentage
Entertainment	20	29.9%
Music	18	26.9%
Animation, games	17	25.4%
User comments, questionnaires, chat	12	17.9%
User-performed singing, dancing, performing	11	16.4%
Sports	10	14.9%
Adult	6	9.0%
Animals, nature	5	7.5%
Radio	4	6.0%
Science	4	6.0%
Nico Nico Douga lecture	3	4.5%
History	3	4.5%
Politics	3	4.5%
Diary	2	3.0%
Tests	2	3.0%
Cooking	1	1.5%
Taiwan	1	1.5%
Other	6	9.0%
Anything and everything	9	13.4%

I’m not really sure what Taiwan is doing in this list!

In addition, 22.4% said they have written comments and 6.0% have uploaded contents.

Q1SQ4: What do you think about copyrighted material being uploaded? (Sample size=67)

Good thing	26.9%
Not good, but glad it’s there	47.8%
Should delete it	6.0%
Nothing in particular	16.4%
Don’t know	3.0%