世論 What Japan Thinks

This is a recent survey reported on by japan.internet.com and performed by JR Tokai Express Research Inc on the topic of internet site viewing habits.

Demographics

On the 4th of February 2008 334 members of the JR Tokai Express Research online monitor group employed in the private or public sector completed a private internet-based questionnaire. 83.2% of the sample was male, 9.9% in their twenties, 39.5% in their thirties, 38.0% in their forties, 10.8% in their fifties, and 1.8% in their sixties.

That’s quite interesting, if not amazing, that three in ten spend most of their time on portals, with of course Yahoo! getting the lion’s share of that. Conversely, over half check five or less sites regularly. For myself, I’d say I spend most time at news sites, and if I count just Google Reader for all my RSS feeds, there’s less than 10 that I regularly check.

Research results

Q1: What kind of site do you spend most time on? (Sample size=334)

Yahoo!, other portals	30.7%
Auction sites	4.9%
Shopping sites	7.6%
News sites	13.7%
Own site, blog, bulletin board	3.0%
Family, friends’ sites, blogs, bulletin boards	1.8%
Ordinary sites	20.1%
Ordinary blogs	2.7%
Ordinary bulletin boards	1.8%
2 channel	3.6%
SNS	6.4%
Chat sites	0.0%
Other	3.6%

Q2: How do you most often save bookmarks? (Sample size=334)

Browser favourites	95.4%
Online bookmark service	1.5%
Social bookmarking service	0.3%
Save shortcuts to folder, etc	1.5%
Create HTML, other bookmark collection	0.0%
Don’t save any	0.9%
Other	0.3%

Q3: How many sites do you regularly check? (Sample size=334)

One	1.5
Two or three	23.7
Four or five	33.1
Six to ten	22.5
Eleven or more	15.8
None in particular	3.3