世論 What Japan Thinks

Yahoo! is stupidly popular in Japan for just about everything, it seems, so this recent survey reported on by japan.internet.com and conducted by JR Tokai Express Research Inc into Yahoo! JAPAN reveals what people do at the portal.

Demographics

On the 28th of February 2008 330 members of JR Tokai Express Research’s online monitor panel employed in either the private or public sector completed a private internet-based questionnaire. 82.7% of the sample were male, 10.9% in their twenties, 38.5% in their thirties, 36.1% in their forties, 11.2% in their fifties, and 3.3% in their sixties.

As suspected, last week’s survey that claimed only 18% used a portal’s train scheduler seems to be wrong, as here nearly half of all users say they use Yahoo! Transit to find their connections. I’m surprised at the large number using maps, however, as there are plenty of competing services that many businesses directly link to.

Research results

Of the sample, 95.2% of the sample, or 314 people, had used Yahoo!

Q1: Which of the following Yahoo! services do you often use? (Sample size=314, multiple answer)

	Votes	Percentage
Search	258	82.2%
News, weather, entertainment, sports, etc	179	57.0%
Maps	160	51.0%
Train schedules	155	49.4%
Auction	135	43.0%
Television program listings	79	25.2%
Restaurant, recipe information	73	23.2%
Online shopping	72	22.9%
Travel reservations	60	19.1%
Film, music information	36	11.5%
Bulletin boards	32	10.2%
Real estate	26	8.3%
Car information	23	7.3%
Blog	21	6.7%
Astrology	12	3.8%
Job seeking	12	3.8%
None of the above	2	0.6%
Other	12	3.8%

Q2: How often do you use Yahoo! services? (Sample size=314)

Almost every day	72.0%
Few times a week	18.8%
Few times a month	6.4%
Few times a quarter	0.3%
Few times every 6 months	0.6%
Few times a year	1.3%
Hardly use it at all	0.6%

Q3: Which of the following portals or specialist sites do you often use? (Sample size=314, multiple answer)

	Votes	Percentage
Google	255	81.2%
Wikipedia	116	36.9%
Rakuten (shopping)	102	32.5%
MSN	65	20.7%
goo (portal)	54	17.2%
livedoor (portal)	18	5.7%
Hatena (social bookmarking, Q&A, etc)	11	3.5%
Excite (portal)	9	3.1%
Bidders (auction)	5	0.9%
None of the above	20	6.4%
Other	8	2.5%

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