Yahoo! used daily by over two in three Japanese
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Yahoo! is stupidly popular in Japan for just about everything, it seems, so this recent survey reported on by japan.internet.com and conducted by JR Tokai Express Research Inc into Yahoo! JAPAN reveals what people do at the portal.
Demographics
On the 28th of February 2008 330 members of JR Tokai Express Research’s online monitor panel employed in either the private or public sector completed a private internet-based questionnaire. 82.7% of the sample were male, 10.9% in their twenties, 38.5% in their thirties, 36.1% in their forties, 11.2% in their fifties, and 3.3% in their sixties.
As suspected, last week’s survey that claimed only 18% used a portal’s train scheduler seems to be wrong, as here nearly half of all users say they use Yahoo! Transit to find their connections. I’m surprised at the large number using maps, however, as there are plenty of competing services that many businesses directly link to.
Research results
Of the sample, 95.2% of the sample, or 314 people, had used Yahoo!
Q1: Which of the following Yahoo! services do you often use? (Sample size=314, multiple answer)
Votes Percentage Search 258 82.2% News, weather, entertainment, sports, etc 179 57.0% Maps 160 51.0% Train schedules 155 49.4% Auction 135 43.0% Television program listings 79 25.2% Restaurant, recipe information 73 23.2% Online shopping 72 22.9% Travel reservations 60 19.1% Film, music information 36 11.5% Bulletin boards 32 10.2% Real estate 26 8.3% Car information 23 7.3% Blog 21 6.7% Astrology 12 3.8% Job seeking 12 3.8% None of the above 2 0.6% Other 12 3.8% Q2: How often do you use Yahoo! services? (Sample size=314)
Almost every day 72.0% Few times a week 18.8% Few times a month 6.4% Few times a quarter 0.3% Few times every 6 months 0.6% Few times a year 1.3% Hardly use it at all 0.6% Q3: Which of the following portals or specialist sites do you often use? (Sample size=314, multiple answer)
Votes Percentage 255 81.2% Wikipedia 116 36.9% Rakuten (shopping) 102 32.5% MSN 65 20.7% goo (portal) 54 17.2% livedoor (portal) 18 5.7% Hatena (social bookmarking, Q&A, etc) 11 3.5% Excite (portal) 9 3.1% Bidders (auction) 5 0.9% None of the above 20 6.4% Other 8 2.5%
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