世論 What Japan Thinks

I’ve always meant to get into Social Network Services (or Sites), but just never had the time, or quite frankly the inclination! To see what the Japanese are thinking about them these days, japan.internet.com reported on the 11th regular SNS survey conducted by goo Research.

Demographics

Between the 8th and 13th February 2008 1,097 members of the goo Research monitor panel completed a private internet-based questionnaire. 53.1% of the sample was male, 16.4% in their teens, 18.3% in their twenties, 21.4% in their thirties, 16.3% in their forties, 15.5% in their fifties, and 12.3% aged sixty or older.

There really ought to be a specialised Japan blogger SNS or other forum for exchange of ideas and the like; I know that I have far more ideas than I have time to realise them, so some way to allow us all to keep in touch would be most useful. There has been moves by the Daily J, but it really needs someone to grab the bull by the horns and give it a good kick up the backside. I’d love to do it myself, but time is the one thing I do not have.

Research results

Q1: Do you use a Social Networking Service (SNS)? (Sample size=1,097)

Yes (to SQ1, SQ2)	31.8%
Used to use (to SQ1)	11.0%
No, never (to SQ1)	41.3%
Don’t know what an SNS is	15.9%

Q1SQ1: Do you feel that SNSs are in vogue these days? (Sample size=923)

Rather in vogue	23.4%
A little in vogue	47.1%
Not really in vogue	24.0%
Not at all in vogue	5.4%

Q1SQ2: What kinds of specialised SNSs would you like to see? (Sample size=349, multiple answer)

	Votes	Percentage
Music	96	27.5%
Local	81	23.2%
Travel	59	16.9%
Sport	54	15.5%
Movies	51	14.6%
Age	49	14.0%
Eating out	49	14.0%
School (primary or secondary)	48	13.8%
Fashion	47	13.5%
Books	47	13.5%
Shopping	38	10.9%
Business	30	8.6%
Job-seeking	30	8.6%
Gender	29	8.3%
Pets	29	8.3%
Television	27	7.7%
Volunteer	17	4.9%
Other	20	5.7%
None in particular	114	32.7%