世論 What Japan Thinks

As the second part of the survey published on Saturday into English study, this is a recent poll conducted by goo Research in conjuction with the Yomiuri Shimbun as part of their 13th Topi-Q Net survey into the matter of objectives for 2008.

Demographics

Between the 21st and 25th of December 2007 549 young members of the goo Research monitor group completed a private internet-based questionnaire. The sex ratio was reported as 1:1 male to female, but there obviously was one odd person left over. The ages of the respondents ranged between teens to thirties, although the exact split is not reported. 40% of the sample were students in either secondary or tertiary education, 28% were full-time employees, and 12% homemakers, with the other 20% presumably made up of part-timers, NEETs, etc.

It’s a bit depressing, I suppose, than in Q1SQ1 only one in ten is going to make 2008 the year of love, with far more people likely to have their nose stuck in a book rather than anywhere else. At least, however, there was a decent degree of positive reflection on the year past, with almost half rating the past year at 70 out of 100 or more.

Research results

Q1: In the coming year, 2008, do you have any goals you wish to realise? (Sample size=549)

Yes (to SQs)	79%
No	21%

Q1SQ1: In the coming year, 2008, which one of the following goals do you want to put particular effort into? (Sample size=432, multiple answer)

	All	Male	Female
Study, work	42%	48%	36%
Saving money	15%	14%	15%
Indulging in hobbies	13%	15%	11%
Success in love	10%	11%	8%
Dieting	6%	1%	10%
Building good family ties	5%	3%	7%
Being healthy	3%	2%	5%
Building good workmate, friend relationships	2%	2%	2%
Other	5%	3%	6%

Q1SQ2: To what degree do you think you can realise your goals for 2008? (Sample size=432)

Can do all of them	14%
Can do most of them	76%
Can’t do many of them	9%
Can hardly do any of them	1%

Q2: Looking back on 2007, how many points out of 100 would you give it? (Sample size=549)

100 points	4%
90 points	5%
80 points	15%
70 points	25%
60 points	18%
50 points	13%
40 points	7%
30 points	6%
20 points	2%
10 points	3%
0 points	2%

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