By Ken Y-N ( January 21, 2008 at 23:13)
· Filed under Hardware, Lifestyle, Polls
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I’d be lost without car navigation, as it were, and the devices they put in as standard in all Toyota rent-a-cars are pretty darned good, although I occassionally get one with a slightly out of date map that misses out a new bypass or two. To find out what the average Japanese person thinks, MyVoice performed its third survey on car navigation usage.
Demographics
Over the first five days of December 2007 14,643 members of the MyVoice internet community completed a private internet-based questionnaire. 54% of the sample was female, 2% in their teens, 16% in their twenties, 39% in their thirties, 28% in their forties, and 15% in their fifties.
When I hired a car last year in Austria it came with a Hertz NeverLost device, but I couldn’t for the life of me get it to work, and having only a German instruction manual didn’t help in the slightest. It seemed to be little more than a GPS to me, with no route planning functionality whatsoever, and if I’d actually paid to rent the device I’d have asked for my money back after having been spoilt by the Japanese devices. I managed eventually to find my way thanks to a Google Maps printout, though.
Research results
Q1: What kinds of car do you keep at home? (Sample size=14,643, multiple answer)
| Mini-van (3 rows of seats) |
23.9% |
| K (Kei) car (660 cc or under) |
23.4% |
| Four door sedan |
18.7% |
| Small car (Vitz, Fit, March class) |
15.5% |
| SUV |
6.3% |
| Other |
13.0% |
| Don’t have a car |
19.6% |
Q2: Do you have a car navigation system in the cars you keep at home? (Sample size=14,643)
| Car navigation with internet connectivity |
6.8% |
| Car navigation without internet connectivity |
39.1% |
| No car navigation system |
34.4% |
| Don’t have a car |
19.6% |
Q3: In addition to route finding, which of the following features or services does your car navigation system support? (Sample size=car navigation system owners, multiple answer)
| Facility, sightseeing spot, etc search function |
54.9% |
| VICS (Vehicle Information and Communication System) |
39.4% |
| Music recording, playback |
36.3% |
| Analogue television receiver |
35.9% |
| CD playback |
25.5% |
| Traffic prediction features |
21.0% |
| Rear view camera |
19.5% |
| DVD viewing |
17.8% |
| ETC functions |
10.1% |
| Music playlist creation, editing |
8.2% |
| Parking space information |
7.1% |
| Route practise run-through |
6.1% |
| Voice control |
5.7% |
| Driving plan creation |
5.4% |
| One seg digital terrestrial television viewing |
5.2% |
| Mobile phone hands-free mode |
3.9% |
| 3D polygon map |
3.0% |
| Music, video download |
2.6% |
| iPod compatability |
2.1% |
| Accessory connectivity |
1.9% |
| Internet download of map updates |
1.1% |
| Automatic news, weather announcements |
1.0% |
| Email sending, receiving |
0.9% |
| GPS accident, theft functions |
0.9% |
| Internet download of news, restaurant, local information |
0.9% |
| Internet search |
0.6% |
| Remote access to home telephone |
0.2% |
| Other |
1.0% |
| No features other than route information |
12.0% |
| No answer |
0.4% |
Q4: For you yourself, how necessary is a car navigation system? (Sample size=14,643)
| Absolutely necessary |
23.1% |
| Necessary to some degree |
38.0% |
| Not really necessary |
27.1% |
| Not necessary at all |
11.8% |
Q5: For you yourself, which of the following functions are not necessary in a car navigation system? (Sample size=14,643, multiple answer)
| Email sending, receiving |
32.3% |
| Remote access to home telephone |
24.2% |
| Music, video download |
19.1% |
| iPod compatability |
17.4% |
| DVD viewing |
16.8% |
| Music playlist creation, editing |
15.0% |
| Automatic news, weather announcements |
12.9% |
| Mobile phone hands-free mode |
12.8% |
| Driving plan creation |
12.0% |
| One seg digital terrestrial television viewing |
11.5% |
| Music recording, playback |
11.0% |
| Internet search |
11.0% |
| Analogue television receiver |
10.7% |
| Internet download of news, restaurant, local information |
10.7% |
| Accessory connectivity |
10.4% |
| Voice control |
9.7% |
| 3D polygon map |
8.4% |
| CD playback |
7.1% |
| Facility, sightseeing spot, etc search function |
6.8% |
| Route practise run-through |
5.0% |
| Internet download of map updates |
4.9% |
| Rear view camera |
4.5% |
| Traffic prediction features |
4.5% |
| Parking space information |
4.3% |
| ETC functions |
4.2% |
| VICS (Vehicle Information and Communication System) |
4.0% |
| GPS accident, theft functions |
2.7% |
| Other |
4.0% |
| No features are unnecessary |
31.0% |
| No answer |
3.5% |
Q6: What sort of features would you like to see in a car navigation system? (Sample size=14,643, multiple answer)
| Information on crowds at destination |
38.7% |
| Parking space information |
29.8% |
| Earthquake, typhoon and other disaster information |
29.6% |
| Able to undock and remove from car |
25.5% |
| Connectivity with other car navigation systems |
14.9% |
| Television recording functions |
13.8% |
| Voice telephone functions |
11.2% |
| Ability to talk to car navigation |
8.4% |
| Movie download |
8.2% |
| Video phone functions |
7.5% |
| Other |
1.5% |
| Want no functions in particular |
25.5% |
| No answer |
2.5% |
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