By Ken Y-N ( January 19, 2008 at 22:48)
· Filed under Business, Polls
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I used to have athlete’s foot, but Japanese over-the-counter medicines cured it pretty promptly and it has never returned, mainly due, I suspect, to living in much more hygenic conditions since I got married! To find out about festering feet in Japan and other issues, Yahoo! Japan Value Insight conducted a survey into what is known as switch OTC medicines, which means medicines with active ingredients that have switched from being prescription only to being also sold Over The Counter.
Demographics
Between the 13th and 15th December 2007 600 members of the Yahoo! Japan Value Research online monitor panel successfully completed a survey. Exactly 50.0% were male, and 33.3% were in their thirties, 33.3% in their forties, and 33.3% in their fifties. Each age group was also split 50:50 male and female. In addition exactly 50.0% had used OTC medicines for athlete’s foot within the last six months; I presume that these users were evenly distributed by sex and age.
I better have a short disclaimer just in case: I am not a health professional, and nothing within this article should be taken as medical advice, or even as accurate information. Please consult a doctor or pharmacist before taking any medicines, even over the counter ones, in order to avoid drug interactions or other problems. Mentions of any products or links to external sites does not imply a recommendation or a vouching for the quality or even safety of the products or sites.
Research results
Q1: Have you heard the term “Switch OTC Medicines”? (Sample size=600)
| Never heard of it |
90.7% |
| Just heard the term |
7.5% |
| Know enough to explain it to others |
1.8% |
Men were more aware than women of the term, at 11.0% compared to 7.7%.
Q2: Are you aware of the following ingredients that appear in switch OTC medicines? (Sample size=600)
Q3: Have you used medicines containing any of the ingredients from Q2? (Sample size=600)
| Indomethacin |
34.5% |
| Ibuprofen |
17.7% |
| Lysozyme |
15.7% |
| Butenafine |
10.0% |
| Bromhexine |
9.2% |
| Oxyconazole |
4.2% |
| Isopropylantipyrine, propyphenazone |
3.0% |
| Terbinafine hydrochloride |
2.0% |
| Hydrocortisone butyrate |
2.0% |
| Lanoconazole |
1.8% |
| Piroxicam |
1.8% |
| Cetraxate hydrochloride |
1.8% |
| Mecobalamin |
1.7% |
| Famotidine |
1.7% |
| Ufenamate |
1.3% |
| Clemastine fumarate |
1.3% |
| Dimemorfan |
1.3% |
| Tipepidine hibenzate |
1.2% |
| Oxetacaine |
1.2% |
| None of them, don’t know |
53.2% |
Q4: Have you heard of the following switch OTC medicines? (Sample size=600)
| 日本語 |
English |
Use for |
Awareness |
| パブロンS |
Paburon S |
Cold and flu |
73.0% |
| バンテリンコーワ |
Vantelin |
Muscle pain |
68.8% |
| 新ルルA錠 |
New Lulu A |
Cold and flu |
68.2% |
| ガスター10 |
Gaster-10 |
Gastrointestinal issues |
68.0% |
| コンック鼻炎 |
Contac |
Cold and flu |
67.7% |
| カコナール総合感冒薬 |
Cakonal |
Cold and flu |
59.0% |
| イブA |
Eve A |
Painkiller |
54.3% |
| コルゲンコーワET |
Colgen Kowa ET |
Cold and flu |
52.2% |
| ブテナロック |
Butenarokku |
Athlete’s foot |
43.0% |
| スコルバ24 |
Scorba |
Athlete’s foot |
33.7% |
| サクロンQ |
Saclon Q |
Upset stomach |
32.5% |
| ラミシールAT |
Lamisil AT |
Athlete’s foot |
26.8% |
| サリドンA |
Saridon A |
Headache |
19.8% |
| センロック顆粒 |
Senlock |
Upset stomach |
19.0% |
| ウインダム |
Windom |
Athlete’s foot |
16.8% |
| ナボリン |
Nabolin |
Muscle pain |
16.0% |
| リナベック |
Linabec |
Skin-related issues? |
3.0% |
| ロコイダン |
Rokoidan |
Dry, itchy skin |
2.7% |
| ジャスコート |
Jascoat |
Muscle pain |
2.0% |
| None of them, don’t know |
|
|
9.0% |
Q5: Have you used the following switch OTC medicines from Q4? (Sample size=600)
| Paburon S |
37.8% |
| Vantelin |
34.5% |
| New Lulu A |
34.5% |
| Gaster-10 |
22.8% |
| Contac |
22.5% |
| Cakonal |
17.3% |
| Eve A |
15.0% |
| Colgen Kowa ET |
12.8% |
| Butenarokku |
9.7% |
| Scorba |
8.0% |
| Saclon Q |
7.8% |
| Lamisil AT |
5.2% |
| Saridon A |
4.0% |
| Senlock |
3.8% |
| Windom |
2.5% |
| Nabolin |
1.8% |
| Linabec |
1.0% |
| Rokoidan |
0.8% |
| Jascoat |
0.7% |
| None of them, don’t know |
23.3% |
Q6: Would you want to use switch OTC medicines in the future? (Sample size=600)
| Want to use |
28.7% |
| Perhaps want to use |
27.8% |
| Can’t say either way |
39.2% |
| Perhaps don’t want to use |
3.3% |
| Don’t want to use |
1.0% |
Q7: Within the last six months, which of the following feet-related symptoms that you feel might be athlete foot-related have you had? (Sample size=300)
| Peeling, flaky skin |
76.0% |
| Itchiness |
73.7% |
| Dry skin |
44.3% |
| Thickened, hardened skin |
36.7% |
| Blisters |
31.0% |
| Cracked skin |
30.3% |
| Damp, swollen skin |
27.3% |
| Sodden skin |
20.7% |
| Redness |
17.7% |
| Other |
1.0% |
Q8: How worried have you been about these symptoms in Q7? (Sample size=300)
| |
Worried |
Quite worried |
Not very worried |
Not worried at all |
Itchiness N=221 |
32.6% |
51.1% |
13.1% |
3.2% |
Sodden skin N=62 |
35.5% |
41.9% |
22.6% |
0.0% |
Thickened, hardened skin N=110 |
35.5% |
40.9% |
22.7% |
0.9% |
Blisters N=93 |
31.2% |
45.2% |
21.5% |
2.2% |
Cracked skin N=91 |
41.8% |
33.0% |
20.9% |
4.4% |
Damp, swollen skin N=82 |
30.5% |
43.9% |
25.6% |
0.0% |
Peeling, flaky skin N=220 |
27.6% |
44.3% |
23.2% |
4.8% |
Dry skin N=133 |
30.1% |
36.8% |
28.6% |
4.5% |
Redness N=53 |
32.1% |
32.1% |
30.2% |
5.7% |
Other N=3 |
66.7% |
0.0% |
0.0% |
33.3% |
All N=300 |
23.3% |
50.0% |
23.7% |
3.0% |
Q9: What degree of expectations do you have for the following aspects of OTC athlete’s foot medicines? (Sample size=300)
| |
Have expectations |
Some expectations |
Not much expectations |
No expectations |
| Fungicidal power against the fungus that causes athlete’s foot |
77.0% |
20.0% |
2.7% |
0.3% |
| Both fungicidal power and itchiness relief |
72.7% |
21.7% |
4.3% |
1.3% |
| Quick penetration to affected part |
68.7% |
29.7% |
1.3% |
0.3% |
| Rapid effect |
67.7% |
28.7% |
3.0% |
0.7% |
| Long-lasting effect |
67.0% |
28.3% |
4.3% |
0.3% |
| Apply just once per day |
66.7% |
27.0% |
5.7% |
0.7% |
| Reasonable price |
66.0% |
30.7% |
3.0% |
0.3% |
| Itchiness relief |
64.0% |
29.3% |
5.0% |
1.7% |
| Can apply as desired |
61.7% |
33.7% |
4.3% |
0.3% |
| Fast drying |
58.0% |
33.0% |
8.0% |
1.0% |
| Doesn’t get hands dirty |
49.3% |
37.0% |
11.3% |
2.3% |
| Has latest ingredients |
27.0% |
41.7% |
26.7% |
4.7% |
| Cooling effect |
17.7% |
25.7% |
43.7% |
13.0% |
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