Matsushita Electric Industrial to disappear!
This is breaking news, but Matsushita have just announced that they are doing to get rid of their 80 years of history and change the company name to Panasonic to reflect their main brand name. The National brand, used in Japan mostly for white goods like refrigerators and vacuum cleaners, will also disappear, it seems.
The founder, Konosuke Matsushita, was found to be the greatest company founder or proprietor according to a survey carried out two years ago amongst Japanese of all ages.
No news in English to date according to Google, but there is coverage in Japanese.
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Brian said,
January 10, 2008 @ 13:19
Can any company on earth afford to change all the “National” brand signs that I see on every block in every city?
Janne said,
January 10, 2008 @ 15:25
The “National” brand has been on the way out for some time. I heard speculation about that four years ago, and I wouldn’t be surprised if the discussion haven’t been going on for even longer before that. And when you look at those corner stores, they’ve been pushing “Panasonic”-branded stuff and signs more and more, and it seems new stores are named after the Panasonic brand already.
But yes, some signmaking company probably just wet their collective pants hearing this news.