世論 What Japan Thinks

Although the 福袋, Fukubukuro – New Year Lucky Bag sale – season is almost over, surveys on this matter are still a little behind the times; such as this one reported on by japan.internet.com and conducted by goo Research into fukubukuro.

Demographics

Between the 21st and 25th of December 2007 1,186 members of goo Research’s online monitor panel successfully completed a private online questionnaire. 52.7% of the sample was male, 16.4% in their teens, 18.2% in their twenties, 21.2% in their thirties, 16.0% in their forties, 15.9% in their fifties, and 12.2% aged sixty or older.

If you want to try a Fukubukuro for yourself, there are still (I hope!) a few Hello Kitty phone strap bags left. Get them now or regret it forever.

Although I did say earlier that I planned to buy a Mister Donut Fukubukuro, the first day I wanted to buy we ended up eating in Mister Donut instead, and the second day the shop we went to had finished their sales for the year when we arrived. To top it all, my Misdo point card also expired so we missed out on a Pon De Lion cuddly toy.

Finally, Shari, I am still looking out for a survey on Fukubukuro satisfaction levels!

Research results

Q1: Did you buy a Fukubukuro Lucky Bag in the 2007 January sales? (Sample size=1,186)

Yes (to SQ)	20.2%
No	77.3%
Don’t remember	2.5%

Q1SQ: At what kinds of stores did you buy a 2007 Fukubukuro Lucky Bag? (Sample size=239, multiple answer)

	Votes	Percentage
Department store	153	64.0%
Small shop	47	19.7%
Internet shop	33	13.8%
Electrical store	23	9.6%
Other	10	4.2%

Q2: Do you plan to buy a Fukubukuro Lucky Bag in the 2008 January sales? (Sample size=1,186)

Yes (to SQs)	19.3%
No	41.3%
Not decided yet	39.4%

Q2SQ1: At what kinds of stores do you plan to buy a 2008 Fukubukuro Lucky Bag? (Sample size=229, multiple answer)

	Votes	Percentage
Department store	158	69.0%
Small shop	51	22.3%
Electrical store	41	17.9%
Internet shop	36	15.7%
Other	8	3.5%

Q2SQ2: How much do you plan to spend on a 2008 Fukubukuro Lucky Bag? If you plan to buy more than one, answer with the price of the most expensive you plan to buy. (Sample size=229)

	Votes	Percentage
Up to 999 yen	0	0.0%
1,000 to 4,999 yen	47	20.5%
5,000 to 9,999 yen	90	39.3%
10,000 to 19,999 yen	73	31.9%
20,000 to 49,999 yen	15	6.6%
50,000 to 99,999 yen	3	1.3%
100,000 to 199,999 yen	0	0.0%
200,000 to 499,999 yen	0	0.0%
500,000 to 999,999 yen	0	0.0%
1,000,000 yen or more	1	0.4%

I suspect that the person saying they were going to spend over a million yen may have been lying.