世論 What Japan Thinks

あけましておめでとうございます！ Here’s to another year of surveys from the interesting, weird, wonderful but sometimes downright boring world of Japanese surveys. Let’s kick off the New Year (I really am writintranslating this at about 1 am on New Year’s Day) with goo Rankings looking at what people didn’t quite manage to do last year but will try again to do this year.

Demographics

Over the 21st and 22nd of November 2007 1,101 members of the goo Research monitor panel completed a private internet-based questionnaire. 50.7% of the sample was female, 6.2% in their teens, 15.4% in their twenties, 30.2% in their thirties, 27.1% in their forties, 11.0% in their fifties, and 10.3% aged sixty or older.

I actually translated this survey last year too. It may be interesting to compare the quality and the fact that the top six answers are identical.

Ranking results

Q: What goals left over from last year will you try to complete this year? (Sample size=1,101)

Rank	Goal	Score
1	Save money	100
2	Successfully diet	87.1
3	Tidy up my room, my workplace	71.8
4	Go on holiday	56.9
5	Invest in stocks	44.5
6	Improve language skills	39.2
7	Show filial piety	38.0
8	Be positive about things	30.9
9	Conquer my weaknesses	29.4
10	Find an understanding partner	24.2
11	Find a hobby	19.4
12	Take up a sport	18.9
13	Get well	17.5
14	Invest in myself	17.5
15	Continue my blog	15.8
16	Quit smoking	15.3
17	Start studying something	13.9
18	Drink less	11.0
19	Switch jobs	9.8
20	Start a blog	8.1