Unfinished business from 2007
あけましておめでとうございます！ Here’s to another year of surveys from the interesting, weird, wonderful but sometimes downright boring world of Japanese surveys. Let’s kick off the New Year (I really am writintranslating this at about 1 am on New Year’s Day) with goo Rankings looking at what people didn’t quite manage to do last year but will try again to do this year.
Demographics
Over the 21st and 22nd of November 2007 1,101 members of the goo Research monitor panel completed a private internet-based questionnaire. 50.7% of the sample was female, 6.2% in their teens, 15.4% in their twenties, 30.2% in their thirties, 27.1% in their forties, 11.0% in their fifties, and 10.3% aged sixty or older.
I actually translated this survey last year too. It may be interesting to compare the quality and the fact that the top six answers are identical.
Ranking results
Q: What goals left over from last year will you try to complete this year? (Sample size=1,101)
Rank Goal Score 1 Save money 100 2 Successfully diet 87.1 3 Tidy up my room, my workplace 71.8 4 Go on holiday 56.9 5 Invest in stocks 44.5 6 Improve language skills 39.2 7 Show filial piety 38.0 8 Be positive about things 30.9 9 Conquer my weaknesses 29.4 10 Find an understanding partner 24.2 11 Find a hobby 19.4 12 Take up a sport 18.9 13 Get well 17.5 14 Invest in myself 17.5 15 Continue my blog 15.8 16 Quit smoking 15.3 17 Start studying something 13.9 18 Drink less 11.0 19 Switch jobs 9.8 20 Start a blog 8.1
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www.japansoc.com said,
January 1, 2008 @ 02:02
Failed New Year’s Resolutions from 2007…
Ken has translated the results of a survey about goals people didn’t achieve last year. Interestingly, the top 6 are identical to the previous year, and they are: save money, lose weight, clean the house, go on holiday, invest in stocks, and surprise,…
Candadai Tirumalai said,
January 2, 2008 @ 22:59
Americans–and I live in the United States–are not generally noted for saving, the largest category of saving in many cases being the equity in their house, on which the mortgage is still to be paid off. I was under the strong impression that the Japanese are generally good at saving. The fact that everyone (100%) answered as they did perhaps means that they did not save as much in 2007 as they would have liked.
Ken Y-N said,
January 2, 2008 @ 23:15
Candadia - the score is actually a percentage of votes, not a percentage of the total sample, so it’s not necessarily that 100% of the sample want to save money.
Yes, they do have the reputation of being good savers, but recently with the economy going down the tubes, people have been raiding their savings, I think.