世論 What Japan Thinks

japan.internet.com recently reported on another of these fascinating (for suitable values of fascinating) snippets of Japanese consumer behaviour as uncovered by a survey conducted by goo Research into digital cameras, focusing on camera modes in particular.

Demographics

Between the 7th and 9th of December 2007 1,097 members of the goo Research online monitor panel completed a private internet-based questionnaire. 53.0% were male, 16.6% in their teens, 18.1% in their twenties, 21.7% in their thirties, 16.2% in their forties, 15.6% in their fifties, and 11.8% aged sixty or older.

I use my digital camera in full auto, full silent mode on the whole, but I’ve tweaked the quality down to perhaps medium level; 3 mega-pixels instead of 5 mega-pixels, but high quality mode to try to save a bit of space on the memory cards, although having both a 1 gigabyte and a 512 megabyte card makes this a rather academic exercise. One of the answers for Q2 mentions “Scene Mode”; many cameras have multiple modes for specific situations, not just night, scenery and flash modes, but also close-up, food, baby and I think even pet mode too, although I haven’t studied my instruction manual in sufficient depth to work out what they all do, so just leaving it in auto mode covers 95% of the situations sufficiently.

First, excluding mobile phone cameras, 949 people, or 86.5%, owned a digital camera. Of these 949, 140 people, or 14.8%, had a digital SLR. These 949 were then asked the following questions.

Q1: What quality mode do you usually set your camera to? (Sample size=949)

Q2: What program mode do you usually set your camera to? (Sample size=949)

Q3: What shutter and button sound settings have you set? (Sample size=949)