世論 What Japan Thinks

With much of Japan soon to be setting out on their New Year holidays, and the rest of Japan due to be kept updated every news bulletin on the traffic situation caused by the first group, japan.internet.com reported on a survey conducted by goo Research into how people will be spending their New Year holidays, specifically regarding internet connectivity.

Demographics

Between the 17th and 20th of December 2007 1,083 members of the goo Research monitor panel completed a private internet-based questionnaire. 52.9% of the sample was male, 17.7% in their teens, 19.9% in their twenties, 17.4% in their thirties, 17.6% in their forties, 16.6% in their fifties, and 10.6% aged sixty or older.

It may be useful to refer to a survey earlier this month on how long a New Year break people are having.

As I have no plans for travel, I cannot say what I plan to do, but if I were, I certainly wouldn’t bother taking a PC with me, but if it was available I would check my mail. Having said that, the last time I took an overnight stay, a couple of the free PCs in the lobby were loaded with slightly suspicious-looking applets in the icon tray, so I gave checking my email a miss just in case there was a keylogger installed on the machines.

Research results

Of the sample, 37.9%, or 410 people, planned to return to their home town or family home, or go on travel. They were asked the following question.

Q1: Will you use the internet at your destination during the New Year holidays? (Sample size=410)

Will use (to SQs)	39.8%
Won’t use	43.4%
Can’t say either way	16.8%

Q1SQ1: How will you access the internet at your destination? (Sample size=163)

Use computer at location	37.4%
Use own computer and connect to internet at location	21.5%
Use own computer and connect via mobile phone, data card	8.0%
Use smartphone	1.8%
Use mobile phone	29.4%
Other	1.8%

Q1SQ2: What sort of things will you mainly access on the internet at your destination? (Sample size=163, multiple answer)

	Votes	Percentage
Mail	122	74.8%
News	89	54.6%
Weather forecast	81	49.7%
View, update blog	46	28.2%
Maps	43	26.4%
SNS	42	25.8%
Transport information	40	12.3%
Tourism information	36	22.1%
Restaurant information	27	16.6%
Bulletin boards	22	13.5%
Music listening, movie viewing	21	12.9%
Net shopping	18	11.0%
Online banking	13	8.0%
Online game	12	7.4%
Other	12	7.4%