世論 What Japan Thinks

With the end of the year approaching, let’s look back at another year of What Japan Thinks and highlight some of the more interesting facts and figures I have learnt about this year through the many surveys presented on this blog. So, without further ado, here are 26 statistics from 2007. Click through the link after the data to view the original post.

Advertising

Almost a third of those who have seen a search term on a television advertisement have actually performed a search for it.
Source

from Greg Palmer at flickr

Billy Blanks

Over 99% of women between 20 and 49 has at least heard Billy Blanks’ name.
Source

Cinema

Star Wars is men’s all-time favourite movie, Pirates of the Carribean women’s.
Source

Dialup

Just 1.4% of surveyed users access the internet from home via a bog-standard telephone analogue dialup line.
Source

Earthquakes

27.6% of Japanese keep a full bath-tub of water just in case of earthquakes.
Source

from mrofiq at flickr

Fast Food

Almost one in eight Japanese visit a fast-food restaurant at least once a week.
Source

Greatest Greats

The three greatest Three Greatests are views, mountains, and night views.
Source

Haagen Dazs

The foreign food chain people would most like to live near is Haagen Dazs, and their favourite flavour from there is Vanilla followed by Cookies and Cream and Strawberry.
Source 1, Source 2

iPhone

One in four who heard the news of the iPhone price dropping $200 soon after release thought less of Apple afterwards.
Source

J-SOX

Almost half of all people working for Japanese listed companies are unaware of J-SOX (Japanese version of the Sarbanes-Oxley Act)
Source

Keitai Straps

Nearly half of all mobile phone users attach more than one strap per phone.
Source

Lifestyle

Over one third of all Japanese are dissatisfied with their current lifestyle.
Source

Manga

16% of Japanese have read manga comics on their mobile phones, with love stories being the favourite genre.
Source

from leinadsimpson at flickr

Nose Hair

To maintain their handsome looks, the most popular personal care activity for men was nose hair plucking, with one in four grooming their nasal passages weekly.
Source

OpenCourseware

Over four in five Japanese wanted to improve themselves by checking out OpenCourseware (free university lectures) made available through the internet.
Source

PSP

More Japanese kids play with their ancient NESs rather than with their brand new PSPs.
Source

QR Codes

Rice

The majority of Japanese will eat only Japanese rice at home.
Source

Social Networking Services

Although the sample was biased towards heavy mobile phone users, 2.5 times as many people accessed SNSs from mobile phones only compared to those accessing them exclusively from computers
Source

Tuna

Over four in five Japanese love or like tuna.
Source

from hugoc at flickr

Urban Legends

The top three Urban Legends Japanese think might be true are compasses spinning at the base of Mount Fuji, part-time jobs in a hospital washing corpses, and children being taught Pi equals 3.
Source

Vista

In June, under one in ten Japanese were running Windows Vista at home.
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Wireless

Less than three in ten have used a public wireless internet access point.
Source

Xenophobia

Almost three in five Japanese blame foreigners for the deteriation of public safety in recent years.
Source

Yebisu

Yebisu is Japan’s favourite premium beer.
Source

Zzz

Almost half of all Japanese get less than six hours sleep per night.
Source