世論 What Japan Thinks

With the end of the year coming up and perhaps people’s wallets looking a little bare, let’s look back on the year with goo Ranking and see what men spent too much cash on and what women spent too much cash on

Demographics

I’ve managed to find demographics for these ranking surveys! Between the 21st and 22nd of November 2007 1,101 members of the goo Research monitor group completed a private internet-based questionnaire. 49.3% were male, 6.2% in their teens, 15.4% in their twenties, 30.2% in their thirties, 27.1% in their forties, 11.0% in their fifties, and 10.3% aged sixty or older.

Of course, the other survey I’d love to see is what people thought their spouses had spent far too much cash on this year!

Ranking results

Q: What did you spend too much money on this year? (Sample size=543, male)

Rank		Score
1	Computer, peripherals	100
2	Share purchases	58.6
3	Electrical, electronic products	57.5
4	Alcohol	48.3
5	CD, DVD	47.1
6	Hobby-related items	47.1
7	Drinking parties, socialising	40.2
8	Travel	40.2
9	Car, car-related items	39.1
10	Books, magazines, comics	36.8
11	Game software, game machines	35.6
12	Basic food purchases	34.5
13	Clothes, accessories	31.0
14	Mail order	26.4
15	Mobile phone data packet bills	25.3
16	Mobile phone talk time bills	24.1
17	Dates	21.8
18	Taxis	11.5
19	Medicines	10.3
20	Concert, theatre, sports ground tickets	9.2

Q: What did you spend too much money on this year? (Sample size=558, female)

Rank		Score
1	Clothes, accessories	100
2	Basic food purchases	75.6
3	Books, magazines, comics	52.9
4	Mail order	47.1
5	Cosmetics	46.2
6	Electrical, electronic products	35.3
7	Mobile phone data packet bills	35.3
8	Travel	31.9
9	Hobby-related items	30.3
10	Mobile phone talk time bills	28.6
11	Computer, peripherals	26.1
12	CD, DVD	24.4
13	Alcohol	24.4
14	Game software, game machines	22.7
15	Car, car-related items	18.5
16	Beauty salon, nail salon	16.8
17	Esthetic	16.0
18	Drinking parties, socialising	15.1
19	Interior items	15.1
20	Diet-related items	13.4