世論 What Japan Thinks

Following on in a way from the recent survey on changes in internet services, this time japan.internet.com reported on a survey conducted by Cross Marketing Inc into mobile phone usage in 2007.

Demographics

Over the 12th and 13th of December 2007 300 mobile phone-using members of the Cross Marketing monitor group successfully completed a private internet-based questionnaire. The sample was split 50:50 male and female, and 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.

My number of emails is similar, although packet volume has increased due to getting a Deco-Mail (HTML graphic mail) compatible phone! Internet usage is slightly down, as the higher-end phone means I tend to get more graphic-heavy pages pushed at me. Voice calling is as non-existent as ever, despite a talking dog trying to persuade me otherwise! What about you lot?

Research results

Q1: Comparing this year and last year, in which did you make more voice calls? (Sample size=300)

Much more last year	0.7%
More last year	4.3%
Little more last year	7.0%
No change	59.3%
Little more this year	17.3%
More this year	7.7%
Much more this year	3.7%

Q2: Comparing this year and last year, in which did you send and receive more email? (Sample size=300)

Much more last year	0.3%
More last year	3.7%
Little more last year	5.7%
No change	53.7%
Little more this year	23.0%
More this year	8.7%
Much more this year	5.0%

Q3: Comparing this year and last year, in which did you more often use the internet from your mobile phone? (Sample size=300)

Much more last year	0.7%
More last year	2.7%
Little more last year	5.0%
No change	61.3%
Little more this year	19.3%
More this year	6.7%
Much more this year	4.3%

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