世論 What Japan Thinks

Here’s another interesting survey that gives lots of little insights into how the average Japanese person uses the internet. Here japan.internet.com reported on a survey conducted by Cross Marketing Inc into web service usage in 2007.

Demographics

Over the 5th and 6th of December 2007 300 members of the Cross Marketing online monitor panel successfully completed an internet-based questionnaire. 50.0% of the sample was male, 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.

The survey did not make it clear as to whether access from both computer and mobile phone was counted. I’m surprised that web mail did not feature in the list of services enquired about. However, every time it pops up I’m surprised by the very high number of internet banking users, with just under half the sample here regularly banking on the internet.

For me, I don’t think there’s anything in particular that I’ve given up this year or imagine I will next year. How about you?

Research results

Q1: This year, what sorts of web-based services have you often used? (Sample size=300, multiple answer)

	Votes	Percentage
Internet shopping	197	65.7%
Reading blogs	162	54.0%
Online banking	148	49.3%
Ordinary sites	147	49.0%
Wikipedia	138	46.0%
Video sharing sites such as YouTube, Nico-nico Douga, etc	135	45.0%
News sites	132	44.0%
Internet auctions	119	39.7%
Free movie sites such as GyaO, Yahoo! Movies, etc	116	38.7%
Industry sites	113	37.7%
SNS such as mixi, etc	107	35.7%
Bulletin boards such as 2 channel, Yahoo! Bulletin board, etc	94	31.3%
Running a blog	62	20.7%
Online share dealing	37	12.7%
Text chat	14	3.7%
Video chat	2	0.7%
Other	5	1.7%
Nothing in particular	13	3.1%

Q2: Compared to last year, this year which of the following web-based services have you used less often? (Sample size=300, multiple answer)

	Votes	Percentage
Bulletin boards such as 2 channel, Yahoo! Bulletin board, etc	35	11.7%
Internet auctions	28	9.7%
Free movie sites such as GyaO, Yahoo! Movies, etc	23	7.7%
SNS such as mixi, etc	21	7.0%
Text chat	17	5.7%
Online share dealing	15	5.0%
Reading blogs	13	4.3%
Running a blog	12	4.0%
Internet shopping	12	4.0%
Online banking	9	3.0%
Wikipedia	8	2.7%
Video chat	8	2.7%
Video sharing sites such as YouTube, Nico-nico Douga, etc	7	2.3%
Industry sites	7	2.3%
Ordinary sites	6	2.0%
News sites	4	1.3%
Other	0	0.0%
None in particular	174	58.0%

Q3: Compared to this year, next year which of the following web-based services do you think you will use less often? (Sample size=300, multiple answer)

	Votes	Percentage
SNS such as mixi, etc	34	11.3%
Bulletin boards such as 2 channel, Yahoo! Bulletin board, etc	24	8.0%
Free movie sites such as GyaO, Yahoo! Movies, etc	17	5.7%
Online share dealing	17	5.7%
Video sharing sites such as YouTube, Nico-nico Douga, etc	14	4.7%
Text chat	14	4.7%
Video chat	14	4.7%
Running a blog	13	4.3%
Reading blogs	12	4.0%
Internet auctions	12	4.0%
Online banking	9	3.0%
Wikipedia	7	2.3%
News sites	5	1.7%
Industry sites	5	1.7%
Internet shopping	4	1.3%
Ordinary sites	2	0.7%
Other	0	0.0%
None in particular	204	68.0%