Paper calendars much prefered to electronic ones
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The world is going digital, from digital television to digital audio, but what about one of the last hangovers from the analogue world, the humble calendar? With the end of the year approaching, will the desktop calendar move from on top of the PC to into the PC? To find out what’s happening in Japan, japan.internet.com reported on a survey conducted by JR Tokai Express Research Inc into this very topic of calendars.
Demographics
On the 30th of November 2007 334 members of JR Tokai Express Research’s online monitor group employed in either the public or private sector successfully completed a private internet-based questionnaire. 81.3% of the sample was male, 10.0% in their twenties, 39.0% in their thirties, 35.3% in their forties, 12.4% in their fifties, and 3.3% in their sixties.
In my previous team we used to get a handful of free desktop calendars from a translator dispatch company, but now I suspect that with my employer’s heavy emphasis on compliance issues, these are treated as potential bribes or another method of receiving favourable treatment thus we are forbidden from accepting them.
On my home PC I occasionally download (and wifey does so often) wallpaper with a one- or two-month calendar featuring either Pinky or cute Neko no Kimochi cover models, although if you’re not a member you need to do a short survey before you get to the download page, I’m afraid, and the free samples for non-subscribers don’t have dates on them.
In January I translated an identical set of questions.
Research results
Q1: Do you have a paper calendar near to your home computer? (Sample size=334)
Yes (to SQ1) 54.4% No (to SQ1) 43.7% Don’t have a home PC 1.9% This ownership figure is up almost seven percentage points from last year.
Q1SQ1: Do you have a calendar application or wallpaper with a calendar on your home computer desktop? (Sample size=303)
Yes (to SQ2) 24.8% No 75.2% This figure for desktop calendars is also up over three percentage points from last year.
Q1SQ2: Which do you think is more useful, a paper calendar or a computer desktop calendar? (Sample size=303)
Paper calendar 32.0% Digital calendar 12.0% Both are equally useful 52.0% Neither are useful 4.0% Don’t know 0.0%
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