Impending beer price hike in Japan

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If the price of beer goes up, how will your drinking habits change? graph of japanese statisticsWith Kirin having previously announced a price rise in beer next February, and with Asahi today also making a similar announcement, it is timely to look at this survey conducted by goo Research in conjunction with the Yomiuri Shimbun into the rise in the price of beer.

Demographics

Little demographic information was given for this survey, bar that 1,092 people over the age of 20 were interviewed at the start of November 2007. Not even the sample sizes for the questions were listed!

It may be interesting to compare the results of this survey with a recent one on the rise in instant ramen prices.

One thing I’ve never understood is that comparable beers from all the three big brewers are the same price, and they are sold at almost the same price everywhere from the largest megastore to the smallest vending machine. Surely they cannot be running a cartel?

Note that currently a 350 millilitre can of beer retails for about 207 yen from a convenience store.

Research results

Q1: What type of beer or beerlike drink do you drink the most at home?

Beer 60%
Happoshu 29%
Third-sector beer 11%

Presumably those that don’t drink were eliminated from the results.

Q2: If the price of beer goes up, how will your drinking habits change?

Not change 52%
Drink more happoshu 20%
Drink more third-sector beer 13%
Drink more of other types of alcohol 8%
Reduce or quit drinking 7%

Q3: Up to what price could you bear to see the price of a 350 millilitre can of beer increase to?

Up to 215 yen 40%
Up to 230 yen 26%
Up to 240 yen 9%
Up to 250 yen 18%
Up to 260 yen 4%
Up to 300 yen 3%
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